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Introduction

Product development is considered as the most essential aspect of business as it assist in achieving significant growth and success at market area. In this modern business era business firms are widely concern on attaining customers satisfaction through offering wide range of products and services at market place (Varley, 2014). Customers satisfaction is consist as the major aspect which increases the brand image of firm in the  mind set of people. Morrisons Supermarket Plc  is the chosen company for this particular project. It is the fourth largest chain of supermarket in the United Kingdom. The major purpose of firm is to produce new products as to enhancing the sales and revenue of firm at market place.

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TASK 1

1.1 Formulate and record possible project outline specification

Customers satisfaction is a key element for each business as organisations are work for fulfilling the desires of people at market place. The buyers are the primary objective of firm as the whole activity of an organisation is depend on the choice and preference of buyers. The needs and preference of customers are changed as per the change originate in the market trend, so it is the prior responsibility of organisation or its higher authority to analyse the market trend in respect to producing more effective and satisfactory goods and services at market place. Morrisons Supermarket Plc is a famous supermarket chain in United Kingdom. The company was established in the year of 1899 through William Morrisons. It is the public limited company and deals in variety of products and services at market place (Zimmerman and Blythe, 2013). The headquartered is in Bradford, West Yorkshire, England. The essential focused area of Morrisons Plc is to producing new products in order to grabbing the attention of buyers towards the firm or its offered products and services at market area. Research Aim can be defined as the most effective part of research project as the each and every activity of research are based on the defined aim of the study. It helps the investigator in rendering a significant direction to apply all research activities in systematic way as to overcome with the issue of research. The major aim of this particular research is :

“To analyse the effectiveness of product development and its influence on enhancing customers satisfaction”. A Case Study on Morrisons Supermarket Plc.

The research into thought process is supported on the importance of product development and its impact on developing customers contentment. A research project provides the opportunities to the learner to develop their skills and ability in some specified area of study (Gomes, Weber, Brown and Tarba, 2011). The enhancing knowledge of learner helps them in conducting an effective research in their future as to attaining higher growth in their career.

Research Objectives 

This is also an another necessary part of research which is significantly interconnect with the aim of the research work. Objectives are considered as the specific research actions that are planned to carry out the research work in appropriate direction. Objectives are available in the small statements in which the issue of research are mentioned. Some effective objectives are described as under:

  • To identify the importance of product development within Morrisons.
  • To determine the measures which are adopted by Morrisons as to attaining customers satisfaction at market place.
  • To ascertain the impact of new product development on increasing organisational performance.
  • To recommend various ways through which Morrisons can achieve higher competitive edge at market place.

Research Questions

Research questions are considered as the answerable questions which are based on some specific issue of concern. This section is connected with the objectives of research and helps in conducting the part of literature review in effective manner. Some essential questions of resercah are described as under:

  • What are the importance of product development within Morrisons?
  • What are the measures which are adopted by Morrisons as to attaining customers satisfaction at market place?
  • What is the impact of new product development on incensing organisational performance?
  • What are the ways through which Morrisons can achieve higher competitive edge at market place.

1.2 Factors that contribute to the process of project selection

Research can be considered as a most crucial element which helps the learner in developing the skills and ability through applying an appropriate process for decreasing the chance of conflict as it create issue in success of a particular area of study (Kaplinsky  and Posthuma, 2013). An effective step is followed by researcher at the time of conducting an appropriate research project are associated as below:

Introduction: This can be delineated as the most necessary part of investigation work as it is the beginning point of research work. In this an appropriate aim has to be selected in order to further continuing the research work in appropriate direction.

Literature Review: This is second and foremost important element of research work as it is based on the views of various authors and scholars in respect to analyse the need of applying the method of new product development as to fulfilling the desires of people at market place.

Research Methodology: This part is effective in providing a systematic direction to the researcher to draw valid and reliable outcome. This is based on selection of the nature of research.

Data Analysis: In this part, legitimate appraisal will be improved the situation understanding the feelings of particular individual on chose branch of knowledge.

Conclusion and Recommendation: This consist to be the final stage in which an appropriate outcome of the whole work is discussed in detailed manner. Its opportunity to propose reasonable changes if there is require by examining above data. Alongside this, need to finish up report by thoroughgoing whole investigation in appropriate way.

1.3 Critical review of key references

Literature Review enables a researcher to become an expert in the specific area. This section helps in conducting an in-depth research through the opinion of various authors and writes who are giving some of views on the specified area of study (Pettinger, 2013). This provide an effective theoretical frame work in order to completion the research work in effective and efficient manner. This section is significantly based on past research as it helps the research is analysing collective data and information on the specified topic.

The importance of product development within Morrisons.

As per the opinion of Doug Ringer, 2015, product development is effective for attaining higher growth and success at market place. Organisations are interest on developing new and innovative products at market place in respect to accomplish the wants of people at market place. The choice and preference of customers are denatured as per the change arises in the market trend so it is essential for each business organisation to examine the market before producing a new product at market area (Campbell, Edgar and Stonehouse, 2011). The success of product development typically needs considerable source and the opportunity for company to attain higher growth and success at market area. As a large business organisation Morrisons Supermarket Plc is focused on producing new and innovative products at market place in order to attaining more satisfied customers.

According to Dave Friedlos (2018), it was known that the supermarket chain Morrisons has applied a new software in their organisation so as to speed up their product development process and thus they have introduced RedSky IT so as to carry off its product improvement life cycle. This process is very effective for the company in rising the visibility and controlling the goods and suppliers data as well. Since Morrisons is having so many competitors like ASDA, Tesco etc. and all of them are doing their operations  very effectively in the market so it is the need for them to introduce various kinds of changes in their management so that they can do their dealings in more proper manner. By application  of this technology, they are able to provide quick services to their clients and thus through this they will be able to increase their eficiency as well and therefore they can take advantage of the situations as well for developing the innovative products and introducing it in the market as well.

The measures which are adopted by Morrisons as to attaining customers satisfaction at market place

As per the opinion of Stephanie Edwards, 2018, customers satisfaction is described as the key aspect of firm which needs to be accomplished by them in order to attaining higher growth and success at market place. Buyers are the key element of firm as the production activity of firm are based on needs and preference of people at market area (Leiss and et. al., 2013). Morrisons Supermarket Plc is concerned on offering variety of products and services to their significant customers as to satisfying their needs and wants at market place. As a large business enterprises Morrison Supermarket Plc adopt various measures as to enhancing the satisfaction of firm at market place, in which some are described as under:

  • Create Service vision or services personality – In this factor, it is determined that Morrisons should provide effective services to their clients so that they can attract the customers towards themselves and keep them with them for longer period of time as well. It is very effective for the organisation because through this they are also able to develop their brand image in the market as well (Fernie, Fernie and Moore, 2015).
  • Develop customers service strategy – It is very necessary for the companies to develop their own marketing strategies which are effective in dealing with their customers. With the help of this, Morrisons will be able to develop themselves in the market in a proper manner.
  • Build an appropriate customer service framework – This framework is being designed by the management of Morrisons so as to do their activities in a manner through which they will be able to earn large amount of profits as well. It will help them in developing their product in the market in a proper manner and enhancing its productivity as well. .
  • Recruit high performance, intelligent and well motivated people – If Morrisons will recruit large no. of employees in company who are very effective in their work then through this the employees will be satisfied as they will think that the work is being conducted in an effective manner.
  • New and advance technologiesIf there will be introduction of new technologies then it will be very effective for the company while application of activities and operations in the company. There are various kinds of tools and techniques that are being introduced by the researchers and sometimes technologies are specifically designed for improving the performance of companies in the market.

The impact of new product development on incensing organisational performance

New product development is considered as the most essential source which is applied by all small as well as large business organisation in order to enhancing the performance of firm. Products are he representative of firm which are helpful in attracting customers towards the firm, which create value in enhancing the sales and revenue of firm at market place (Jenkins and Williamson, 2015). New product development is the key strategy which is applied by organisations as to attaining higher competitive edge at market palace. In today's modern scenario competition is so high at market place so each business organisations are concern on developing new and innovative products at market place as to providing higher competition to their rivals. As a large supermarket chain it is essential for Morrisons Plc to maintain their image at market place through developing new and innovative products at market place. The impact of new product development process is very strong on the company as there are various kinds of changes that has been done by them so as to improve their position in the market and grab more and more customers as well (Sparks, 2011).

1.4 Research project specification

This consist to be an essential component of research work as in this the major elements which are appropriate in conducting the research work are analysed in effective way. It involves the major purpose and aim of research in which the idea about research is mentioned. Objectives are prepared on the basis of the research issue as these are accessible in the sort of small statement in which all variables are explained in detailed manner. The present research is based on the importance of new product development and its influence on customers satisfaction. Morrisons Supermarket Plc is focused on providing satisfaction to their significant buyers through producing more and more valuable goods and services at market place. Research objectives and questions helps the researcher in providing an appropriate direction to the investigator to implement all activities in systematic and well planned manner. A proper outline specification helps the researcher in implementing all activities in appropriate manner as to accumulating valid and reliable outcome.

1.5 Plan and procedure for agreed research specification

Time can be considered as the most essential element as it is effective in evaluating the feasibility of the research work. The fundamental duty of researcher is to  create an effective time frame as to implementing all research activities in effective manner.  With the help of time line investigator provide a map to the whole research project in which all operations are implemented in systematic manner. Gantt Chart is a graphical representation of whole area of study for achieving different employment in characterized time period. Alongside this, it is helps an association while managing workers towards their doled out occupation part to attain set destinations and objectives (Metzger, 2014). One of the valuable apparatus that is utilized by specialist for achieving their organization objectives or targets in a characterized time frame Hence, it is comprehended that making arrangement or outlining method is reasonable for analyst since it encourages different individuals to help towards remedial heading.

TASK 2

2.1 Resources efficiently to research question or hypothesis

This consist to be the most essential part of research project as it is depend on different applications which are helpful in moving forward towards right direction through selecting the most suitable methodology (Thompson, Clarke, Clarke and Stillwell, 2012).  This part provide an effective frame to investigator to implement all activities of research in appropriate manner.

Type of Investigation: This considered as the essential part of investigation as it is the obligation of researcher to analyse the type of research. A research either qualitative or quantitative in nature. The present research is based on qualitative research as the data which are gathered by researcher is based on qualitative means (Inderst and Wey, 2011).

Research Design: This section is considered as the most essential part of research methodology which works as a blue print of the investigation in which whole research activities are implemented in well planned and systematic manner. In the present research descriptive design has to be taken into proper action as it is effective for analysing the data and information of qualitative research.

Data Collection:  This section of research is based on two major types such as primary and secondary source of data collection. In the present research project both the tools are applied by researcher as to collecting relevant data and information. Primary source is effective in conducting survey and secondary source is impressive in administration the section of literature review through gathering information through books, journals and online sites.

2.2 Proposed research investigation

The present research is based on the effectiveness of new product development in regards to attaining customers satisfaction. Organisations are widely concern on complete the need of people at market area and products considered as the most effective factor which helps the firm in satisfying the needs of people. It is essential for researcher to accumulate appropriate data and information as to reaching at appropriate outcome and result. There are two essential method which are applied by investigator as to gathering relevant data which are described


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