Globalisation is all about exchanging goods or services across international borders in order to acquire more or more profit by gaining attention of domestic as well as foreign clients (Terpstra, Foley & Sarathy, 2012) . However, number of companies are trying to expand their business at global marketplace for generating maximum revenue as well as dream to establish their goodwill by acquiring trust of clients. Therefore, assignment is going to express the significance of marketing at international level because it helps in accomplishing various business activities in more effective way. Along with this, provides numerous of advanced technologies to promote domestic goods at new emerging marketplace. Moreover, report is also throwing lights on several companies that are expanding their business in new market with the help of appropriate strategies.

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Main Body

Globalisation is an appropriate trend of maximizing interaction between human or companies at worldwide scale for  creating a positive relations in between distinct nations. In simple terms this term mean that “exchange of commodities at international level” in place of monetary or non-monetary terms. In fact, it is very helpful for distinct organization in various manner such as; maximize the revenue of an enterprise by enhancing their productivity, provide opportunities for growth, emergence of advanced technology, creates positive relations in between nations, reduce political factors and so on. According to survey report it has been analysed that almost entire corporate world dream to expand their business into new marketplace for acquiring the international benefits by satisfying the needs of clients. Along with this , aim to establish their goodwill at global market in order to continue their business for longer time period. As a result, due to this country is enjoying a major development phase due to emergence of various multinational organization because it helps in creating a maximum number of job opportunities to unemployed persons. Additionally, economy of a nation is also get enhanced by uplifting the weaker sections of society in a minimum time period (Czinkota & Ronkainen, 2013).

Beside this, it has been determined that globalisation is a term which seen as a major factor of development but at the same time sometime create problem for company due to fluctuation in various factors. For example; currency rate of various nations are differ from each other, culture, language differences, backgrounds and so on. Thus, number of things are identified which shows that globalisation is playing major contribution in development of worldwide marketing activity that is discussed as follows:-

  • Creation of employment opportunities:- According to this element it is analysed that first or foremost that is that unemployed person gets maximum opportunities of their personal enhancement due to emergence of various multinational companies. For example; ALDI is expanding their business in new marketplace such as Japan which aids local people by offering best chance to acquire more or more revenue. As a result it automatically helps in promoting worldwide connection amongst distinct foreign members.
  • Uplift weaker sections:- Poorer people are trying to improve their life standard by taking part in international marketing process to make relations with various competitors. In fact, globalisation supports entire nation in various manner like; provides best possibilities to common people about enhancing sales performance. Apart from this, weaker people are supporting economy of a nation in various manner.
  • Introduction of new trends:- Emergence of various companies and joint venture helps domestic people by offering innovative trends, unique ideas and thoughts for capturing the attention of millions clients. However, in today’s advanced world every member wants to try something new or different for experiencing in their life (Berthon and et. al., 2012) .
  • Identifies advanced promotional tools:- Globalisation is all about exchange goods or services at international level which helps in identifying modern technologies of promoting goods or services at marketplace. For example; offer high tech equipments of connecting people across the nation like; online sources, social media and so on.
  • Enhance the knowledge:- Interaction with various new people automatically enhance the learning of a person because every individual is having distinct minds. Mainly, it helps overall society in various manner.

Instead of this marketing activities is all about promoting goods or services in different nations for gaining competitive advantage at marketplace. There are various drivers which are having major impact on strategic choice of promotional activities while expanding business at worldwide level. Thus, main drives are described as


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