INTRODUCTION OF TRAVEL AND TOURISM MARKETING Marketing has been termed as a wide term and the activity is important for every sector. It is the activity in which company delivers quality products and services to its customers. This activity helps the company to increase the sales and this thereby ...

Introduction to Marketing in Travel & Tourism Marketing generally deals with the activities of identifying and satisfying the needs of individuals. The aim of marketing is to satisfy the customers while gaining profits. Tourism industry is one of the largest and leading sectors in the world. ...

CHAPTER-1 INTRODUCTION 1.1 Background Travel and tourism sector of the United Kingdom (UK) comprises several other industries including food, accommodation, leisure and fun activities. Out of these areas of tourism industry, accommodation is one of the most important industries due to increasing ...

Introduction to International Tourism Development Eco tourism refers to nature based tour program wherein customers get information related to nature as well as traditional culture that is prevailing in natural areas. It is based on education and interpretation features that help to minimize ...

Introduction to Hospitality and Tourism Marketing strategies refers to the plans that organization develops in order to attract its target market towards range of products in the market. In the modern era, many hurdles are present in the business environment that prevents firm from ...

INTRODUCTION Sustainable tourism is considered as a concept of visiting a place as a tourist to make positive impact on environment as well as on the economy (Barth, 2008). By considering the above element, present report has been prepared on a tourist destination to Nepal because the number of ...