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Introduction

Marketing is the social and management process for anticipating, satisfying and identifying basic requirements of customers. In which an enterprise create value for clients and make long lasting relationship with them to capture maximum base of customers (Berkowitz,  2016). In the marketing functions, there are different activities of the company is highly included such as in the moving of products from the manufacturer to the buyers, including advertising, selling. Packaging and many other tools. In the present assignment, given organisation Cadbury which is a leading British multinational confectionery organisation wholly owned by Kraft Foods. The company gained popularity of its products like Dairy Milk Chocolate, Roses selection box and  the Creme Egg. This report divided into different parts which are covers various  concepts such as role and responsibility of marketing functions and its interrelationships in the context of organisational structure. Marketing mix is also determined in this project which is useful for the company to introduced their innovative services and products in marketplace. Marketing plan of the Barclays which is also used in the project to define their internal and external information in detail way.

TASK 1

P1. Roles and responsibilities of marketing function

Marketing is one of the main element for the organisation to identifying, anticipating and satisfying needs of the customers (Functions of marketing, 2017). It is essential tool which is apply by all organisation to maximise theirs sales and profitability. With the use of marketing, each and every business is capable to capture large number of customer base. Along with them marketing function also important for the company to attract maximum number of clients and increase their performance and profitability in marketplace (Campbell and Martin, 2015). There are different functions of marketing which is applied by the company. These are determined as below:

Market Information: In order to identify demands, needs and wants of the consumer is one of the main function of marketing. In this marketing manager of company conduct a research program which help in the identification of their weaknesses and strengths as well as demographics, social and politico-legal information of the target market. So it is one of the best and necessary function for the all enterprise to gather basic data regarding audience requirement and market trends. 

Market Planning: Main aim and motive of this function is to achieve long and short term marketing objectives. This function includes different concepts such as dominate the market, maximising market share and presence. This planning covers various aspects such as promotions, production levels and other action related with product.

Product or Service Management: It is related with enhancing existing product or services that is mainly concerned with various marketing opportunities that exist in market for particular product or service (Ebert, Griffin, 2015).  Cadbury is well-known for satisfying its customer needs and wants in an effective manner.

Financing: It requires money to effectively carry out business operation. Moreover company needs adequate amount of funding that help in managing their day to day operation and working capital properly. Generally there are two sources available in the market from which company can manage its funding namely Internal and External. Internal means when they make use of their profits and External means when funds are arranged from outside the business enterprise such as angel investors, shareholders , loans etc.

Promotion: It deals with how company promotes its product among target audience. It helps in creating awareness among buyers. Eventually it is the voice of the organisation through which they effectively delivers their brand message in the form of product or services among end-users. With the help of promotional strategies, business concern easily provide information related with particular product or services to customers. Cadbury is mainly using social media platform in order to advertise its product among target buyers in an effective manner.

Pricing: This is one of the most essential factors that plays key role in organisational success and growth. If the product price is too high then it may make customer to shift to some another brand that is probably providing same product but at low or discounted rate. Therefore, it is primarily important for a company to select unique pricing strategy that gives them high competitive advantage (Gummesson, 2011).  

M1. Duties of marketing with respect to marketing environment

Selling: This function is closely inter-linked with function of marketing. With the help of this concept, the company easily determine the needs and wants of target audience so that they can provide according to their requirement and choices. This also assist in maximising firm's profitability and performance in an effective and efficient manner.

Market Research: With the help of this function, CADBURY can anticipate what are the current liking and choices of potential buyers. The company mainly collect information related with what products consumers wants, at what price and at what quantity. This provide assistance to  the company so that they are effectively able to meet customer requirement.    

P2 Relation of roles and responsibilities with wider context of organisation

Cadbury has various department which aids to perform various types of operation in effective manner. In order to accomplish aims and objectives of organisation in stipulated time period the organisation implement different types of strategies  to accomplish goals  and objectives of organisation  in stipulated time  period.  This operation of the organisation not accomplish without involvement of  marketing department in effective manner. The marketing department aids to introduce new and innovative products in the marketplace. For every organisation; marketing department plays a significant role in order to determine different trends of market in effective manner (Hagan, 2011). The major function of marketing department of company are interrelated to each other. The manager needs to coordinate with different department of  company. There are different department and their relationship with marketing functions are describe  below:

Relationship between human resource department and marketing functions:

HRD  is important department of organisation and it plays a significant roles to hire and recruit different employee to perform various types of work can be accomplish in stipulated time period. Organisation needs to bifurcate different department on the basis of their work perform in  company. Because it helps human resource department to recruit and hire new employee  according to the needs of various department. It is the most essential factor which aids to determine the implementation of different  types of new and  innovative technology in order to accomplish different function of the organisation

Inter-link between marketing function and sales department:  Sales manager plays a significant roles to analysis and organise  prospects, closing  deals, delivering  sales presentations and maintaining the  existing client relationship in effective manner (Judge and Robbins, 2015). On the other hand,  marketing manager play a significant roles  in order to attract and retain the  long relationship with the different customer. In this there are various kind of the  promotional mix which are very important for the Cadbury  in order to accomplish the basic needs and requirement of the different  individuals. So sales department and  function or marketing department are interdependent with each other. Relationship between marketing function and operational department of the Cadbury    

It is related to the administrative department  of organisation  which  involves to attain the higher position of the organisation in effective manner. It is mainly concerned  to convert the different  resources and raw materials into finished goods in order to accomplish the finished goods the department has to perform its function in order to accomplish different types of functions in effective manner and it is responsibility of the marketing department to deliver the products in the stipulated time period (Koontz, 2010). For this, marketing of organisation needs to implement different types of distribution channel which aids to perform various types of functions in effective manner. There are various activities of the organisation which can not be accomplished without involvement of the marketing manager. These facilities are like transportation, warehouses, packaging, distribution, and others . So it is assumed that operational  department and marketing department are interrelated with each other.

Connection between marketing functions, research and development department:

Research and development department plays a significant roles in order to execute various steps of research in proper manner. The main functions of the department is to determine the demand and desire of the customer. This department also put effort in order to gain feedback of different customer who have products and services. These activities are not accomplish without helps of the marketing department. So it is important for the manager is to   implement primary and secondary methods of research (Lamb, Hair and McDaniel, 2011). This aids to satisfy the demand  and desire made by the customer in effective manner. There are different types of questionnaire, surveys, and various methods which are used to perform the research in effective manner. These are the different factors which aids to attain the goals and objectives of organisation in stipulated time period.

Inter linking between functions of marketing and production department of Cadbury.

 The major functions of this department is prepare finished goods with help of different resources which are involved in the production of various products and services. The production manager have power to entail different raw material source in order to accomplish different types of source in effective manner. This division plays a signifiant roles in order to increase the performance of the different work activities in effective manner. To produce different types of   products,  the marketing manager plays a significant roles in order to accomplish different function like allocation of different resource maintaining pricing strategies, place and many others. With these resources the marketing manager manufacture different types of products and services as per the requirement of then customer. There are many other function which are controlled by the marketing manager. These operations are controlled and manage by the manager in order to produce new and innovative products which helps to achieve goals and  objectives of  the organisation.

M2 Significance of inter-relationship between marketing and other functional unit

There are various department in Cadbury like human resource development, information technology, operational production of the different sales and various other department which helps to accomplish different functions of the organisation in effective manner (Malhotra, Birks and Wills, 2013). These activities gives effectiveness in performing different types of activities of the  organisation. It also plays a significant role in order to attract large number of customer in stipulated manner. It helps to retain long term relationship with various customer. Marketing  manager put its effort in order to provide qualitative products it aids to use promotional techniques and many other tools. So its is assumed that various department and marketing functions are interrelated to each other and they have responsibility in order to retain the effective relationship with the employee as well as management of company.

D1 Critically evaluate the key element of marketing function

There are different functions of marketing which plays a significant roles in order to  perform different types of functions of the organisation in effective manner. There are also many other department within organisation which helps to perform different types of functions of the organisation. There are various types of factors which are describe below:

Research or investigation :  This is very essential for the organisation to conduct market research in order to know the demand  and desire of the customer in effective manner. This element aids to gather relevant information in order to accomplish different types of functions of the marketing (Mihart, 2012). This aids to accomplish  demand  and desire of the customer in effective manner.

Strategy or scheme: In order to accomplish the entire research it needs to gather different types of information in effective manner. This helps to determine the demand and desire of the organisation in effective manner.

Planning: it is very essential for the organisation to follow the different functions of the marketing. Cadbury implement  different strategies  in order to perform different function with the helps of effective distribution channel, communications, financial planning and forecasting of the turnover. In this planning department of the organisation needs to implement a specific framework to prepare plan for attaining goals and objectives of organisation.  

Tactics: It is concerned with implementation of specific technique which helps to accomplish different task in stipulated time periods (Nguyen and Simkin, 2012). Cadbury  provide various types of services to the different services like discount, coupons and various others.

TASK 2

P3 Comparison of marketing mix applied by different companies

Marketing mix: It is the most effective tools or group of different sectors which are ascertain by the organisation in order to improve the performance of the organisation. There are 7P's of the marketing mix the 7p's are products, price, place, promotion,  physical evidence, people and process. These are the most essential part of the marketing mix which helps to attract large number of customer and aids to accomplish the target in stipulated time period.

There are two types of organisation which perform their business activities in same sector  .  these organisation are Cadbury and Mars (Ormrod, 2014). The  element of 7p's of helps to produce different types of new range of products in order to generate large number off profit in effective manner. Both of these companies produce different types of chocolates and milk products. The comparison between 7p's of marketing mix which are ascertain by the Mars and Cadbury. Which are describe below.

Marketing Mix

Cadbury

Mars

Products

This  organisation is most popular in manufacturing different  types of milk products and chocolates. These products are like Bournville, dairy milk, fruits & milk Perks and many others which are produce on the basis of the demand and desire of the different customer.

Mars is  also deal with the manufacturing of chocolate products there are six segments of different goods like Wringly, drinks, Food, Petcare, Symioscience many other chocolates. In the segment of chocolate this organisation produce 29 different types of products.  

Price

The price of the different chocolates are varies according to their quality and quantity the price of the Bournville products are high with respect to the Eclairs, Perks, and other related goods (Peter and Donnelly, 2011). The price of the various products  are rely on the packaging of the various products according to the different rivals present in the organisation. This led to enhance the quality of different products.  

This company implement mid premium pricing strategy which aids to attract large number of customer. This leads to attract large number of products. Company fix price of the different products according to  the quality and quantity of the different products. It helps to accomplish demand and desire of the customer in stipulated time period. It also aids to establish long term relationship with customer.   

Place

The availability of different types of chocolates are  available in the all over the world. The different variety of the chocolates are present in the shops of urban area as well as rural area. This aids to establish a sustainable brand in the marketplace. There almost more than 250 nations in which the availability of different types of products in effective manner.

The business of this organisation is based on the segmentation of the different products which are on the basis of demand made by the  customer. The headquarter of the this company is New  Jersy United State. The organisation have put their effort in order to  accomplish target which is assigned by the company and management put its efforts in order to distribute their products according to their products. According to the Geographical and demographical distribution.  

Promotion

There are various types of promotional strategies which are accomplish with the helps of online newspapers, posters, radio, television and  many other medium like “Kuch meetha ho jai” this tag line are used by the Cadbury which helps to attract large number of customer. It also aids to enhance the rate of sales of different products.   

The management  of the organisation implement different types of promotional tools ion order to advertise different types of chocolates and various products in the marketplace. The tag line of the organisation is a day helps you work, play and rest:. There are different types of slogans used by the organisation which helps to attract large number of customer in the marketplace  it also aids to sustain a reliably brand in the marketplace (Pike,  2015).  

People

Organisation put their effort to accomplish demand and desire of the customer it also implement different types of strategies which are used by the organisation in order to attract large number of customer in effective manner. There are different person which needs to acquire training and development which helps to enhance the skills and knowledge of the employee working in the organisation. Thee training and methods are conducted by the manager of the organisation in proper manner.

There are various types of employee working in the organisation in order to achieve different types of goals and objective of the organisation in proper manner these people plays a significant role in performing different types of activities of the organisation in proper manner. The organisation put their effort in order to give qualitative products to the different customer present in the marketplace.   

Process

Organisation put its effort in order to accomplish different process of the organisation in stipulated time period. It aids to accomplish demand and desire of the customer. There are different types of process which are completed by the operation management of the company (Puddle, 2015). These process aids to give products to the customer at reasonable price. This helps to accomplish demand and desire made by the customer in stipulated time period .

It is important and most important part of the marketing mix. The management of organisation produce different types of chocolate which aids to accomplish demand and desire of the customer. The implementation of the appropriate process it helps to produce qualitative  products to the customer.

Physical Evidence

Cadbury  collect all relevant data and information which aids to accomplish demand and desire made by the customer in effective manner. Organisation put its effort in order to accomplish different function of the organisation by the employee working in the organisation in proper manner. They determine the purchasing behaviour of the customer in effective manner. It also provide guideline to the employee working in organisation in order to accomplish all function in systematic manner.

It is related to direct Sensory experience of the products  and services. In order to recognise the different demand and desire made by the customer the management of the organisation put their effort to gather information about the want of the customer. The products of the organisation contains internet pages websites and paper packaging by which large number of customer can be attracted.  

M3 Evaluate different tactics chosen by Cadbury to achieve business objective

7P's of the marketing tools is the most essential factors which is implemented by the Cadbury in order to explore the business in different area. It uses different types of tools  and technique which are used to retain long term relation ship with the customer. It also helps to accomplish demand and desire of the customer (Raj, Walters and Rashid, 2012). It is very essential for the organisation in order to attract large number of customer. So it is important for the organisation to determine the customer of the organisation in effective manner.

TASK 3

P4 Marketing plan for Cadbury

Marketing plan: this plan determine the whole progress and success of the organisation. It is the proper formate which is implement in order to accomplish demand and desire of the customer in effective manner. The management of the organisation put their effort in order to maintain the record of different activities which are performed by the organisation (Wirtz, 2012). There are various factor which are related to marketing plan which are defined below:

Background of Cadbury: It is objectives of  the organisation to provide various products and services to the customer at affordable price. The organisation starts its service in 1824. by the John Cadbury at UK.  There approx 71,675 employee working in the organisation. In order to accomplish goals and objectives of the organisation.

Vision:  Vision of the company is the equitable society, peaceful, and free determined goals of the organisation in effective manner. The main vision of the company to provide effective service to the customer present in the marketplace.

Mission:  the mission of the organisation id top provide effective quality of products and services to the customer and also generate large number of revenues for the organisation.

Objectives: the main aims of the organisation is to attract large number  of customer in the marketplace and provide different types of product of the customer in effective manner.

SWOT Analysis:  it is very essential for the organisation in order to identify the various opportunity and threats which affect the performance of the organisation (Rother, M., 2010). Implementing different types of techniques it also aids to determine the strength and weakness of the organisation. There are four factors which are includes like

Strength

Weaknesses

Sustainable brand .

Capture large number of customer.

The price of the product depends upon the quality and quality of the different products.

The main weaknesses is about the dental problem due to eating of the chocolates

Lack of penetration of the in the marketplace.

There are other challenges which have better experience channel.

Opportunity

Threats

Increase the shares of market by accomplishment of target.

Accept the globalisation.

Organisation must focus on the engagement of different customer.

Negative promotion and publicity.

Obsession with the calories.

Budget limitation.

Marketing objectives : the main objectives of organisation in order to conduct market research. This process  can be determine the different trends of marketplace and demand mad by the  customer. The marketing objectives of is explain about the different types of objective of the business in order to enhance the rate of sales of different products in stipulated time period (Rother, M., 2010).

Competitive analysis:  This organisation is very popular in providing different types of products to the customer. As there are various types of rivals present in the marketplace like Nestle, Hershey's  and many others.

Segmentation, Targeting, Positioning

Segment

Large number of customer who avail chocolates

Target Group

Organisation target specially children and provide products to them.

Positioning

Positioning of the organisation is efficient

 

 Main strategies:   Cadbury implement Ansoff matrix which is most important part to attain long term objectives. It also covers four factors which are mentioned below:

Market Penetration

There are some example by which the organisation penetrate like Fruit& Nut, Bubbly, Perks and many others.

Development of products

It is most important way to develop different products in the marketplace. Like Cadbury is Marvellous Creation.

Diversification

Organisation classify the different chocolates on the basis of their quality , quantity and flavour.

 

Marketing Budget

 

Marketing budget

 

Particulars

1st year

2nd year

3rd year

4th year

5th year

Initial capital

5000

5000

13000

9000

10000

Investment of finance

 

12000

24000

30000

11000

Net Total

5000

17000

37000

39000

21000

Types of marketing  

 

 

 

 

 

Promotion

4000

3000

4000

3000

4000

Advertisement or publicity

5000

5000

5000

6000

4000

Direct selling

2000

3000

2000

2000

1000

Grand Total

11000

11000

11000

11000

11000

Controlling and monitoring :

it is related to the last steps of marketing plan in which the manager of the organisation monitor all the function of the plan in effective manner. The manager of Cadbury implement different types of advance technology to maintain their daily expenditure (Rother, M., 2010).

M4 Produce detailed marketing plan for Cadbury

Marketing plan of the organisation helps the business to implement different types of activities in effective manner. It includes background, objectives, mission and many others.  

D2 Design marketing plan with the use of 7Ps

7P's of the marketing mix is essential part of the marketing for organisation which helps to provide different details  which are related to the organisation products, place,process, promotion, physical evidence, people and process.

Conclusion

As per the mentioned report it is assumed that marketing mix plays a significant roles in order to achieve demand and desire of the customer and also helps to achieve goals and objectives of the company in stipulated time period. Marketing functions plays a significant roles in order to perform different types of functions of the organisation in effective manner.

References

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