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Concept of organisational behaviour of a company demonstrates the interaction way of human resource and their attitude towards each other. Behaviour of any organisation is totally depended on some main aspects of business (Huhtala and et. al., 2013). It includes administrative rules and regulations, belief, values, ethical culture, norms, mission and vision statement etc. The present report is going to make a discussion on certain factors which impact on organisational behaviour of a company. For this process, British Broadcasting Corporation i.e. BBC is taken which is one the largest company of the world. It provides broadcasting services to almost in all countries on reasonable rates. This report will highlight some motivational factors adopted by managers of BBC to encourage human resource for success of business. Further, concept of effective and ineffective team also demonstrated with leadership style to build a perfect team within organisation.
Organisation behaviour refers to a way people make interaction with others and develop effective relationship. It shows two main concern of company that are- nature of business and nature of people working there (Boje, Burnes and Hassard, 2011). Therefore, both aspects of business are directly impact on performance of employees and success of business as well. BBC (British Broadcasting Corporation) is a public organisation of UK which is established in year 1992 by John Reith in London. It offers radio and television broadcasting services in all over the world. This company follows flat organisational culture that allows its management to maintain a small chain of authority. This would help in empowering employees in performing multiple roles as well as eventually prepare them for entrepreneurial and innovative organisational culture. In this regard, some factors are mentioned below which impact on performance and behaviour of employees:-
Organisational culture: It can be defined as values, mission and vision of a company which affects directly the performance of workers. In this regard, main mission of BBC is to get high satisfaction of customers by providing them best services (Laforet, 2011). For achievement of this mission, managers concern on recognising and rewarding the employees for their contribution. By giving attention to performance of workers and staff members, this company develop job satisfaction in them as well as motivate them for providing better services to customers. This would help in creating and maintaining positive environment at workplace as well. Along with this, by providing open culture at organisation, helps in developing creativity and transparency also. This would empower workers to give their best contribution in success and growth of business.
Power: Culture plays an important role in influencing workers towards achievement of business objectives. It also helps in defining the power establishes within an organisation that shows how effectively workers are performing their duties. For example: If there is a diverse culture at workplace then under such environment, generally people of different background feel unable to adjust themselves. Therefore, under this process, managers of BBC having power to influence them to work in collaboration by developing good relations in them.
Politics: It generally lowers the output of business as well as eventually affects performance and productivity of business too. It has analysed that people who play bad politics at company, gets less attention and respect for their work. Such persons are always busy in back-biting and leg-pulling activities (Andersson, Jackson and Russell, 2013). Therefore, it creates negativity at workplace as well as affects performance of others also. In this regard, managers of BBC monitor entire activities of workplace to ensure that any kind of such activities cannot happen at workplace. They always try to develop and maintain healthy environment within workplace which improves productivity and performance of workers as well.
Since workers in any company are considered as main asset whose retention helps in giving a tough competition to rivals. Therefore, it is necessary for organisations to concern on needs and demand of employees. By completing their basic necessities and fulfil demand on time, companies can motivate workers to give high contribution for achievement of business objectives. In context with BBC, it has a diverse culture at workplace where more than 21,000 workers are currently working (Wagner and et. al., 2012). These employees get employment on full-time, part-time, fixed-contract and temporary basis. By getting cooperation of such large number of staff members, this company get chance to gain sustainability and competitive advantage among other broadcasting companies. For motivating workers, managers of BBC use two kinds of motivation factors:-
Extrinsic: This type of motivation technique concerns on some external factors to encourage people and boost their morale. It includes incentives, extra money for additional work, bonus, incentives, high pay scale etc.
Intrinsic: It includes those factors which develop job satisfaction under employees and keep them happy at workplace (Colquitt and et. al., 2011). For example: Timely rewards for high performances, promotions, job transfers, pension and insurance plan etc.
Along with this, managers of BBC also adopt some theories of motivation for getting satisfied customers. These theories are classified in two major aspects- Process and Content. Process theories concern on fulfilment of basic needs of people at workplace and assist a company to create healthy environment in business. It includes Maslow, Herzberg, Alderfer Adams and more. While in place of this, content theories which are also known as need theories focuses more on retention of employees for longer period and motivate accordingly. Goal-Setting, Hertzberg two factors and more are taken as content theories (Glendon, Clarke and McKenna, 2016). In this regard, some motivational theories adopted by management of BBC are mentioned as below:-
It is a motivational theory which consists of five-tier of basic human needs. It is given by Abraham Maslow to understand human needs in context of organization. There are mainly five levels in this theory that are mentioned below:
This theory has proposed by Frederick Herzberg in 1959 and also known as dual-theory of motivation (Elstad, Christophersen and Turmo, 2012). It concerns on two main factors that are- people orientation and job-orientation. As per this theory, it has evaluated that motivators are considered as factors for satisfaction while hygiene as dissatisfaction. Therefore, this theory includes two main factors for motivating people at organisation, as described below:-
In order to complete overall functions of business in set period of time, it is necessary for a company to build a team (West and Lyubovnikova, 2013). It has analysed that when workers work in group then they give better performance as well as complete each activity in short-period of interval as well. Therefore, to enhance productivity of employees, managers of BBC are required to engage workers in group-related activities. Along with this, they should assign roles and responsibilities as per skills and abilities of employees also. It will help in extracting better performance of workers also. But to formulate team, it is essential for managers to understand the concept of effective and ineffective team.
Effective Team: It reflects such kind of team where each member supports each other to complete overall activities of a certain project (Bolino and et. al., 2013). Here every person get opportunity to give opinion and suggestion to make appropriate decisions related to task.
Ineffective Teams: Under this type of team, only few members who are most experienced to enrol in decision-making processes. There is no collaboration in such members also and all work in own manner without interference of others.
Difference between effective and ineffective team:
·Under this kind of team, proper information about goals and objectives are provided to each member.
·All group-members gain opportunity to participate in decision making activities which develop confidence and collaboration among them also.
·In this type of team, information only about specific roles and responsibilities are given to each member.
·Few members get chance to take decisions and every member work in own member to complete assign duty.
To organise the task in an effective manner there are various kinds of organisational teams that are optimised by most of the company so that they can perform the task effectively and these are as follows:
Functional team: As per name suggest, this type of team is formed to do a particular functions of a company. Therefore, member of this team are associated with same department and have required abilities to complete a task. It is further incorporated into three main types that are record keeper, team leader and progress chaser.
Problem Solving Team: The main purpose of this kind of team is to deal with problems of business in quick manner where every member has given opportunity to share ideas for resolving issues. Generally, members in such team are belongs to different-different department of a company (Ashkanasy and Humphrey, 2011). Along with this, it also forms on temporary basis as well as can be classified into three major groups that are- Quality, Virtual and Work-based Team.
In order to build effective team, managers of BBC can use Tuckmans' Team Development theory. It provides some four main stages by which a strong team can be developed. It includes:-
1. Forming- It refers to initial stage where managers of BBC are required to introduce all team-member with each other. Further, they should entail roles and responsibilities to each worker as per skills and experience of them.
2. Storming- It is considered as second stage where each member in team will try to show at its level best (Choi, 2011). This would sometime arises competition among them which further create conflicts and feeling of jealously also. Therefore, it is required by team-leader to make appropriate strategies by which collaboration among members can be developed.
3. Norming- At this stage, now team-members will develop relationship with each members and share ideas and experience for completing each activity of a specific project in given pre-determined time.
4. Performing- It refers to last stage where each member will work in collaboration and support to achieve set objectives of project. Therefore, by completing above mentioned stages, managers of BBC get success in forming an effective team.
Organisational behaviour of a company depicts facts which build image of a company at marketplace. It includes various internal and external factors that impact on performance of workers and productivity of business both in negative and positive manner. It includes structure, power, politics, culture, leadership style and more. For increasing the effectiveness and efficiencies of organisational behaviour, it is necessary for managers of BBC to concern on following main concepts:-
This theory concerns on effective styles of leadership as per working environment of business (Jansen and Samuel, 2014). In context with BBC, to motivate and encourage its employees to perform the task enthusiastically, managers are needed to:-
In order to improve performance of team members and increase their productivity, it is necessary for managers and leaders of BBC have to evaluate strengths and weaknesses of each on individual basis. Further, they should provide effective training and development classes so that workers can become able to work as per requirement of business. Leaders should give proper guidance and show correct to team members so that they can work in an appropriate manner.
For building effective team and gain contribution of each member in achievement of business objectives, managers or leaders of BBC also need to adopt effective style of leadership styles which are directive, participative supportive and cognitive.
This theory is generally used to handle different-different situations of workplace where managers are allowed to change leadership style according to current situation of workplace (Avey, Palanski and Walumbwa, 2011). It was given Hersey and Blanchard which classified organisational behaviour into four main categories as telling, selling, participating and delegating.
Therefore, to improve effectiveness of performance of team-members, it is necessary for managers of BBC to concern on such barriers. They should develop appropriate strategies to overcome from these situations so that better outcomes can be achieved.
From this mentioned report it has summarised that success of any company is depended on its organisational behaviour. In this regard, human resources play an important role in increasing efficiency and effectiveness of business. But there are various factors which impact on performance of team-members and individuals. It includes culture, power and politics of organisation where certain members have given opportunity to rule over others. Therefore, to overcome from this issue, companies are concerning more on developing diversity and equality at workplace. For this purpose, they adopt various motivational and leadership theories to develop collaboration among workers. This would help in building effective team also and gain support of each member in achievement of business objectives.
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