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McDonald's Case Study Help | SWOT & PESTLE Analysis from Experts

Many students love McDonald's, American Fast food company, but not when they have to write a case study on it. At such times, you can seek McDonald's case study help from experts of Assignment Prime and grab a meal for yourself in the meantime we deliver your work. Go with this suggestion to let the inner you say “I’m lovin’ it.”

However, like many, if you are wondering, “Why is McDonald's so successful?” “What makes it everyone’s favorite?” and such, then you can take a look into our McDonald's case study pdf to get answers for all your queries. Before we let you know why you should choose us over others, we shall take an insight into this company.

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What Is McDonald's? What Is McDonald's Purpose?

Almost everyone is well aware of this American Fast food company, founded by Richard and Maurice McDonald's on May 15, 1940. Now, it is the second-largest private employer in the world. It is known for its wide variety of foods from hamburgers, chicken, french fries, soft drinks, milkshakes, salads, desserts, coffee, breakfast, wraps and more, that are not only finger-licking good, but also healthy at the same time.

If you are writing a case study on McDonald's, then you must include the company’s mission statement in your work to add value to your document. The mission statement of McDonald's states:

“McDonald's brand mission is to be our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience - People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience.”

If you are working on this, then you can refer to the below timeline. It can help in providing answers to all McDonald's case study questions at one place.


These are some milestones in the journey of a single store to over 11,000 locations across the world of McDonald's. Do not forget to include this information in your McDonald's case study marketing to impress your professor and score the best grades. Now, let us take an overview of the strategic analysis of McDonald's.

McDonald's Business Strategy Case Study | Learn Experts Approach

By now, a question might have arisen that “Why is McDonald's so popular around the world?” or “what is the secret behind the success of this American fast-food chain?”. If yes, then the reason is its business strategy. So, our experts have included the below section that you can use for your McDonald's case study analysis paper. It includes PESTLE & SWOT analysis on McDonald's.

1. McDonald's Case Study SWOT Analysis

SWOT, the acronym for strength, weakness, opportunities and threats is a strategic management model that can be used to analyze the current position of a company and predict it’s future potential.

Here are some important points for your McDonald's Case study swot analysis:

S - Strengths

The strengths are the factors of a company that can be an advantage to maintain their position at the top among the competitors.

Here we listed the strengths of McDonald's.

  • Strong brand image
  • Standardized processes
  • Numerous outlets
  • Higher brand value
  • Market diversification

You can understand these points in detail from our McDonald's case study strategic management pdf.

W - Weaknesses

The weaknesses are the areas where the company need to focus on standing at the peak and not lose their customers.

Here are some weaknesses of McDonald's.

  • Poor supply chain
  • Inefficient process flexibility
  • Employee dissatisfaction
  • Western market decline
  • Negative controversies

These are some falling areas of the company that it needs to work on improving to move ahead. You can explain these points in detail in your McDonald's case study Harvard paper.

O - Opportunities

Opportunities are the chances that a company can make use of to balance with its strengths and weakness and provide maximum customer satisfaction.

Here we listed out some opportunities for McDonald's.

  • Expanding in developed countries.
  • Using social media for building a strong image.
  • Market development in different areas.
  • Diversifying the product varieties.
  • Providing online services.

These are some golden opportunities that this company can make use of for improving and developing at a faster pace. These can be included in your case study of McDonald's company to add value to your work.

T - Threats

Threats are the factors that can be an obstacle or be a hurdle in the development journey of any company.

Here are some threats that McDonald's faces.

  • Environmental concerns
  • Tough competition
  • People choosing healthier lifestyles
  • GMO trend and regulations
  • Reason for obesity rates

These are some threats that can pull this company’s growth down. If you are writing McDonald's case study analysis strategic management, then this can be an interesting section for you.

Since this was the SWOT analysis conducted on this company, let us take a look into the PESTLE analysis on the same.

2. McDonald's Case Study PESTLE Analysis

PESTLE, the acronym for political, environmental, social, technological, legal and economical is a strategic model that can be used to look into the different factors that affect the growth of a company. Here we listed some important points that you need to include in your McDonald's case study PESTLE analysis to make it informative and interesting.

P - Political

McDonald's is a globally operating food chain. So, it has to deal with various political factors that are related to different countries or regions.

Here are some political factors that can affect this.

  • Foreign trade policy.
  • Food and health policies.
  • Trade agreements.

These are the top 3 political factors that can impact the company. To know more of them, you can seek our McDonald's case study help and get our experts to assist you.

E - Environmental

There are various environmental factors that should be taken into consideration while writing this case study.

Some of them are mentioned below.

  • Increase in sustainable methods.
  • Climatic changes in the regions.
  • Taking eco-friendly approaches.

These are some environmental/ecological factors that you should keep in mind while writing a McDonald's case study analysis paper.

S - Social

Some social factors that you need to pay attention to while writing your McDonald's case study are listed below:

  • Busy urban lifestyles.
  • Increase in cultural diversity.
  • Shifting to healthier diets.

These are some social factors that can affect the company. Focus on these points to include a case study of McDonald's questions and answers.

T - Technological

There are also some technological factors that can play a role in the development of a company.

Here we listed some of them.

  • Increase in the automation process.
  • New modes of ordering and payments.
  • Advanced tools for social media advertising.

These are some points that can be used to answer a few important McDonald's case study questions.

L - Legal

Here we listed some legal factors that can affect the growth and development of the company.

  • Increase in health regulations.
  • Animal law policies.
  • Food safety and hygiene law.

These legal factors should be considered and abide by all the related laws. Discuss these in detail in your McDonald's case study Harvard paper.

E - Economical

The economy also plays a major role in the factors that affect a company. We have discussed some economic factors for McDonald's below.

  • Expenses of raw materials
  • Unemployment
  • Economic condition of the country

These are some economic factors of McDonald's. This can be a strong point to put in the conclusion for McDonald's case study.

This is how you work on McDonald's case study PESTLE analysis. These factors should be taken into consideration before you start with the writing task.

If in case you find any trouble with this task, you can seek McDonald's case study help from us. Our experts will ensure the delivery of top-notch quality work to you that too on time. This way, you can easily impress your professor and score the best grades. But, in case you are wondering how to know if we are really proficient, then read the following section.

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Why Should You Seek McDonald's Case Study Help from Assignment Prime?

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