Consumer Behavior


M&S is a British multinational retailer that put high efforts in their advertisement campaign to attract ladies clients and feature Hollywood actresses such as Emma Thompson, Alek Wek to enhance sales and profitability.

Suppose yourself as a marketing executive of a company XYZ. What measures you would take to attract people from all around the world and maintain a healthy consumer behavior. Also, give your opinions and feedback to the manager of M&S. Do this whole analysis in an assignment of not more than 1500 words.

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