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Question:

With so much happening in the marketing world, a lot of service providers try to lure customers with different schemes and strategies. In your assignment on marketing management, elaborate on how one can increase the competitiveness/market share for the tourists. Explain about market penetration and its development in your assignment. Shed some light on the factors listed here:

1.Building Market Share
2.Segmentation of Market
3.Maintenance of Market Share
4.Service Innovation
5.Fortification of Market
6.Strategy for Confrontation
7.Reduction in Marketing Share
8.Deduce the Risk
9.Connections with Public

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