BUS020C415S Innovation Assignment Level 5


Creativity and innovation in an organisation plays a vital role in enhancing business operations. It is the key to success which help in managing successful project of firms. The report will be focusing on analysing innovation and creativity of WRG event company. It is one of the leading event corporation which is managing is successful business functions by serving client satisfaction. The report will identify innovation of Firm for the future Olympic event of 2032.

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Section 1

Overview of organisation

WRG, is one of the leading event corporation managing its successful business functions with the motive of innovation and client satisfaction. The creativity of organisation is reflected in different of management style and events such as retail -promotion, finance activities, sporting etc. Creative communication is the rationale of firm which demonstrate its successful management of business operations. It employees approximately 150 employees in its different branches that is Europe and US. Thus, the company is running success business functions from last 25 years.

Culture climate and innovation process

The climate of organisation is based on positive work environment where event employee is allowed to communicate with each other. It is the business strategy of environment which helps the firm in establishing leading business environment. However, for innovation the focus of firm is on gathering of different ideas on one specific business project and lastly the aim is to select the best alternatives in order to manage innovation in event (Anderson, Potocnik and Zhou, 2014). The enterprise is focused on managing innovation in services for establishing success innovation with regard to changing clients requirement. The focus of company innovation is on enlightening consumer experience to shape opinions, evoke emotions and serving digital experience to its clients.

Lean innovation model

However, to manage successful innovation and creativity in services, the enterprise focuses on lean innovation model, with the help of this functioning the firm is able to make continuous improvement. In accordance to Olympic event 2032 it can be said that this model will assist the firm in creating new and lively experience of the players and visitors. Implementing use of this model will assist combining four steps altogether where the focus of WRG will be on collaboration of skilled employees to encourage effective ideas with regards to outdoor event. Further, it will help in managing efficient processing and knowledge based creation in event planning (Baer, 2012). In addition, it is the process model which aims at continuous improvement and changes with the helps of which the organisation will set unique changes upcoming Olympic event. Similarly, the model process assist WRG, in strategising plans which helps in boosting performance.

Theoretical framework

The organisation culture, innovation and climate of WRG event corporation is related to organisational culture and leadership concept of Edgar Schien. According to author, shared beliefs and organisational values act as based for the firm in order to manage with dynamic market trends and fluctuating internal environment. As per this belief, WRG is able to manage stability and stability in business functions because the employees are focused on coordinating their efforts towards one direct which is to manage innovation in event activities (Dubina, Carayannis and Campbell, 2012). Like, this concept of shared practices the beliefs the company will able to manage uniqueness in Olympic even

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