Marketing management is the function that every business needs to fulfill at the best way possible. Marketing means promoting a product by knowing the needs and requirements of the valued customers of the organization. The communication of the customers and the association is required to satisfy ... Read More

Strategic brand management refers to the process by which a company aims to manage its brand image through the preparation of innovative policies. This procedure includes several factors like planning, implementing and controlling marketing programmes to manage brand equity. It is important for ... Read More

The rise of the digital technology has created a far-reaching impact on the organisation. Internet and social media are engaged, and the cloud-based solutions are changing the scenario even for the small businesses. Technology has impacted on the operation of the company by offering better ... Read More

Strategy is an action that is required to take for the purpose of organizational goals. It is a general direction set with various components to accomplish desired actions of future. It is all about integrating organizational activities and utilizing and allocating resources within the ... Read More

The term transportation is referred to as the movement of product from one to other location as it makes it way from the starting of the supply chain to the customers. In other words transportation is regarded as an essential supply chain driver as products are rarely being manufactured as well ... Read More

The management of visitor attractions in today’s ear is an essential component in travel and tourism sector. It can be termed as that business which offers interest, excitement as well as many activities that are arranged for the tourists that come for visiting different places so that they ... Read More