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Marketing Communication

Introduction

Communication refers to exchanging of idea and thought by using of some medium such as Facebook and Skype. Moreover, marketing communication uses of different channels and combination for selling of their goods and services such as advertising, personal selling and direct marketing i.e. door to door selling. Michael Kors Corporation was founded in 1981 and it is type of Public sector company. Organization headquarter is situated in in New York, United Kingdom. For being reputed organization is involving some marketing communication strategies so that they can serve Worldwide and they can settle their brand image easily in relation to fashion clothes which organization is producing for their

Marketing communication Activities

Advertising

This helps in creating of target messages and help in placing of corrective by placing of media channels effectively. There need to be control on message because if message is too long then no will see next time and they need to pay extra for long message. However, advertising in newspaper and magazine will involve words count because they charges through customer on basis of word to be incurred at time of advertising of fashion clothes. Therefore, Michael Kors need to determine which will best form viewpoints of organization, review reader, listener and visitors by providing statistics for each media and they need to consider all factors before placing of advertisement.

Advertising of product must contain of some idea and innovation so that consumer can get attracted and will help in reaching out goals. While, placing advertisement organization need to make sure that their product is clearly visible, tag line is proper and it is easily understood by consumers who are watching this add. Advertising may help in company to evaluate rise in demand of their product in market by several customers because advertisement has impacted on their mind set and they need to try out differentiated product which Michael Kors is providing to them for satisfying their needs.

Promotion

This includes those activities which encourage them by providing trail session to their customer and than to focus on purchasing of fashion clothes through their potential customers. Promotion at Michael Kors involve of in store special sale, by sponsoring events, attending trade show, festive time, offering coupon and through holding contests. Whereas, promotion does not rely on print media and communication of one way process because many organization trust on two way process and sometime they also involve of interaction through including of brochures, catalog, specification sheets related to price and product. Fashion industry is fast growing and consist of dynamic nature because today's fashion changes rapidly and there are many substitute of similar products in current market.

Organization may involve of huge cost in promoting of business and their product because promoting of product and brand need to incur cost on basis of their brand value if organization is is reputed and consist of premium products than firm need to promote its product by differentiated manner. So company need to evaluate properly what is demand, need and want of customer by fulfilling of customer need company may achieve targets and ultimate goals which are set by management of organization. Promotion of product need to be relevant between advertisement and product if there is uni-formality than consumer are not able to understand and their cost on doing promotion will be wasted.

Public relation

For every business public relation plays very crucial role in identifying of consumer so that through this firm can maintain relation with consumer and help in increasing of their customer loyalty. This activity tries to bridges gap between advertising and promotion of product while taking decision in positive way through this it will help building of relation with customer. Michael Kors need to understand needs and want of customer because they are only one who create brand and also help in diminishing of brand. Some common public relation consist of press which are released and send to media outlets so that this message can reach out to their final and potential customers and help in increasing of profits for business. Social media provides information for free to their consumer through liking and sharing of video's and pictures to their friends and peer some.

While, if company maintain good relation with public and their consumer this will help in increase in reputation, brand image and goodwill of firm. If brand is popularly recognized by customer and consumer whether it may internationally and nationally than firm is said to be at its equilibrium state. If very company consist of consumer as important part of organization than firm can compass to their goals easily. If customer are happy and satisfied from organization than there is increase in faithfulness and that customer will also tell to their friends, relative and peers some in achieving set goals. Maintaining of public relation is very difficult task because company need to identified and understand their needs and wants which are taking place in society.

Marketing mix

Company need to identify marketing mix of their product because before selling of their product company need to consider all 7 P's which help in creation of brand image globally. Michael Kors, consist of 7P's that are product, price, place, promotion, physical evidence, people and process before entering into new market and doing internationally business. They need to assess of all factor which may also involve of PESTEL analysis because doing international trading company also require to analysis their custom, values, norms, and belief of other country. Through marketing mix organization can identify and also help in achieving of goals and target which are produce by organization.

Direct marketing

This factor consist of traditional selling strategies which involved of large and wide mass of communication process by involving of sales promotion, public relation and public selling. Michael Kors, decades marketers that has been implemented for long establishment of communication tools such as advertising, public relation and promotional strategies which are developed in regards to achieve large objective of firm and ultimate goals so that firm can recognize in current market situation. Therefore, evaluation of market trend and analysis them properly is very difficult task because direct marketing is only possible when organization cover small area for business whereas if organization involve of wide area than it is very difficult to do direct marketing.

Business strategy

In order to use integrated marketing communication approaches effectively within organization so it is very crucial and necessary for communicate as per direction in which organization need to achieve goals. Therefore, business and its objective need to be clear and concise about their Vision, mission and values of firm. While, developing of business strategy organization need to consist of SWOT because by identifying these factors company can reach out it targets and can establish well in current market (Blakeman, 2014). Therefore, company need to evaluate and developed business strategies according to demand and need of

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