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Advantages and Disadvantages of Online Advertising

July 12, 2017
Online Advertising

Online advertising is a marketing strategy that uses the Internet to display a product and service for sale to the consumers. It has become a significant marketing activity for small and large-scale companies in the present world. It is helpful in spreading information about the organisation, its products, place of availability and quality. Online advertising provides advertisers with unique and cost-effective ways of reaching buyers. It helps in developing a non-personal connection between the advertiser and receiver of the message. Take a read through the benefits and drawbacks of online advertising in the present era given by our Marketing Assignment Writers.

Pros of Online Advertising

Cost efficiency

Advertising on the Internet is much more profitable than using traditional mass media. Millions of individuals can view online ads displayed all day and night, on the other hand, advertisements on television or radio generally last for a minute or two and are shown for a limited number of times per day.

Target marketing

Market segmentation and target marketing are more efficient on the web than any other advertising medium. Strategically placed Internet ads can accomplish 100 percent relevant views, just like an advertisement for a new cosmetic product placed on a cosmetic-oriented website. This will ensure that advertisement is exposed only to the interested individuals, hence the impact of the advertising exposure will be maximised.

Interactivity and feedback

By placing interactive commercials on the Internet, marketers can use surveys, comments and statistics to improve their campaigns and widen their effectiveness. Linking online ads to social networking sites can upgrade the communication between companies and its customers allowing them to receive bona fide feedback on a consistent basis.

Cons of Online Advertising

Customers ignore ads

Consumers on the Internet can avoid clicking banner advertisements, bypass ads in online videos and close pop-up commercials as they appear on their screens. People are in full control of which advertising messages they want to see and respond to.

Consumers get distracted

Buyers have their set goal while visiting a website whether it is catching up gossips about celebrities, reading the latest news, chatting with friends, downloading movies or shopping. Different sites present customers with numerous options that can easily distract them and pull their attention from Internet ads.

Too many options

The Internet provides a huge range of sites on which companies can place commercials. With a large number of choices, it's difficult to narrow down the alternatives that will attract the potential customers. Once a firm selects a website, it can advertise its products or services on the site through a variety of ways such as video marketing, banner advertisements, or by sponsoring a post. Organisations have to determine which type of commercial gets the best response from their target audience.

Online advertisements encourage the sale of products and services by persuading and informing the target audience to buy them. An excellent online advertising campaign assists in winning consumers and generating revenues. Commercials will educate the individuals about the various uses of different goods and increase their knowledge. The emerging trends have affected the online industry in recent years and contributed a lot towards the betterment of the world.

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