5 Social Media Marketing Facts You Should Know

21 Apr 2018 4709
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The advent of the social media has helped people connect and allowed them to share their ideas and exchange their views with the whole world. However, it evolved as a powerful marketing tool over the course of time. Every big and small organization opts for it to showcase their business and to connect with the customers. But making the right use of it can be tricky as users’ behaviors are constantly changing. That’s why it’s essential for a business person to understand the need of his audience and stay up to date with the latest social media trends.

Many marketing students become entrepreneurs and require a stage to display their products or services. That’s why most universities have made social media as a core part of their marketing courses. So, if you are also planning to get into social media marketing, then you must know these facts listed by our marketing assignment help experts.

Facebook is most used social media platform for marketing

Mark Zuckerberg started Facebook with the idea of connecting people from every corner of the world. But in 11 years, it emerged as the most used social network for marketing purposes. Majority of the marketers use this platform to promote their business and approach customers, and due to that Facebook’s revenue and revenue per visit (RPV) now rank highest in the industry. The company amounts 1.25 USD for every visit.

93% of marketers use social networking for business promotion

According to HubSpot, 93% of marketers in 2014 claimed that they use social media platforms to promote their business. It requires excellent skills to join the field and learn how to fit social networks into the marketing strategies. That’s the reason why 7% of marketers don’t opt for this. As marketing students develop these skills during the course, they get a huge advantage when stepping into the market.

Social media success is an important part of the marketing objectives

For most of the marketers, social media success has become a crucial part of their company’s marketing objectives. They use ultimate strategies to engage their audiences and make them aware of their brand to achieve their goals. They also generate leads and send traffic to the website. Using social media for marketing purposes has some other benefits too, such as providing marketplace insights, improving search ranking, and sales.

Instagram Stories :  The latest marketing trend

Owned by Facebook, Instagram entered the world of marketing when it also introduced Snapchat-like ‘Stories’ feature. But within two months of launch, Instagram Stories raced to 100 million daily active users. This figure has now soared to 300 million that is twice of Snapchat’s entire daily user base. Around 50% of marketers now promote their brand through Instagram Stories.

55-64 age bracket is the fastest-growing group on Twitter

Social media platforms are not only for young people but all age groups. In a survey, it was found that 55-64 age bracket is the fastest-growing group on Twitter while on Facebook and Google+, it’s the age group of 45-54-year-olds. So, apart from the youngsters, marketers must keep the old age group in mind before posting anything on social media concerning their business promotion.

These were some significant social media facts that students must know if they want to enter into this world. But having a knowledge of the same is not enough as marketing individuals also need to develop some skills to thrive in this industry. We understand that learning these traits and managing academic work at the same time is next to impossible and that’s why we have brought assignment writing services to help scholars draft perfect documents.

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