INTRODUCTION Marketing refers to the process by which products and services are sold to the customer. It involves four P's which coordinates in moving goods from idea to consumer. Its 4 P's are determining price, identifying product and its development, place and promotion strategy. It is all ...

INTRODUCTION Marketing is related with the promotional activities that are carried out by companies to advertise and promote their services and products. It involves research in market, advertising and other things which helps in enhancing profit margins of the firm. Present report is based on KFC ...

INTRODUCTION Marketing can be defined as such an activity or a process that starts with the need of any product with respect to satisfy the increasing need of consumer (Pike, 2015). The below project report focuses on the activities and strategies of marketing. In this assignment is with respect ...

Introduction International trade is one of the important aspects contributing towards exchange of capital, goods and services across the international borders. Mainly, this type of trade leads to rise in the economy of a nation through cost or demand and supply directly affected by the global ...

Introduction Globalisation is all about exchanging goods or services across international borders in order to acquire more or more profit by gaining attention of domestic as well as foreign clients (Terpstra, Foley & Sarathy, 2012) . However, number of companies are trying to expand their ...