In the previous chapter, it was analyzed that reward mechanism has a stronger and large impact upon employee’s motivation, which leads to drive improvement in their productivity and reach success. Now, the current section will discussed the methodology adopted by the scholar to complete the study thoroughly and successfully. It is organized as methodology, philosophy, approach, design, strategy sources for the data collection, universe & sampling, instrument and analysis and evaluation.

Research Methodology

Methodology of the study presents the procedure how the required quantum of information and data set has been obtained by the investigator and then evaluated for the decision-making purpose.

Research philosophy

Research philosophy indicates express the knowledge & researcher’s own belief about how world is perceived or appeared and interpreted as paradigm. The main difficulty or hurdle in conducting research successfully is the incoherent distribution or classification of philosophies like ontology, doxology & anxiology. There are two very popular paradigm that are positivism and anti-positivism, also called interpretivist. First is based on the ontology that universe is external, henceforth, it is only a single objective regardless of investigator’s own perception and belief. Thus, they used a highly-rigid, more-controlled or structured approach to achieve the outcome (Hunleth, 2011). Positivist philosophers develop appropriate hypothesis and maintain a clear differentiation between science and social behaviour. In the current investigation, positivism philosophy has been used by the scholar to examine numerical and statistical data. In this, scholar prioritizes the objectivity and applied logical tests to study the issue. On the contrary side, interpretivism believed in multiplicity of the real world. Therefore, interpretivist follows a socially constructed disciplined structure to conduct the study instead of objective. They do not use any rigid or highly controlled structure and prefers more flexibility through designing research questions. There were many debates done earlier regarding the selection of philosophies in different kind of investigations (Mackey and Gass, 2015).

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Research approach

Genernlly, two research approaches are very famous that are inductive versus deductive approaches. First starts with a small area of observation to designing questions and then its analysis to evaluate the chosen issues. However, on the contrary side, deductive moves from starting a general theory or statements to the creation of hypothesis in order to develop a right solution based on the real evidence. Quantitative investigations entails the use of deductive approaches to assess or evaluate the relationship or linkage between the models and research conducted and incorporated in natural scientific model (Hussain and Khuddro, 2016). In the current area of investigation, investigator used deductive approach, in which, qualitative data has been evaluated through using thematic approach. In despite of this, qualitative researches predominantely emphasizes to use inductive approach which lay more focus on the emergence and development of new theory and reject the natural scientific model.

Research design

The process by which researchers integrate or incorporate distinctive research elements or components coherently or precisely, termed as design. Appropriate selection of the design is important for the researcher to take into consider the chosen issue effectively. The framework provides a blueprint for the data gathering, measurement and its analysis as well. There are different types of design can be selected to conduct the research such as descriptive, analytical, exploratory, longitudinal, cross-sectional and many others (Wiek and Lang, 2016). Descriptive study helps to describe each and every phenomenon of the study to gain desired outcome whereas analytical aims at critically examining the real situation to interpret and analyze the issue. It must be noted that descriptive and analytical designs are different from each other, in the first, scholars asks questions just to describe or identify the situations whereas in the later, researcher attempts to detect its reasons and consequences also. On the other side, exploratory design is used in a latest or new area of investigation, where the concept is unclear therefore; scholar use this design to investigate or develop basic understanding towards the topic. Longitudinal design gain preferences among scholar when he or she observe or survey the same group of respondents or participants over the period whereas cross-sectional is an observational study that is used to analyze the data at a specific point of time (Mackey and Ga


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