Research Proposal On Mobile Technology


Digital technology refers to the advance version of technology which simplifies actual work of people. The technology uses various tools like programming, web, software application and  digital tools too. As all of the tools are helpful in enhancing growth of business. It can be said that organisation usually adopts digital technology for simplify work of their employees. Mobile technology is considered as the essential part of digital technology which have completely changed working pattern

P1. Research proposal that clearly defines a research question or hypothesis, supported by literature  review

Background of research

The purpose of conducting this research is to evaluate importance of Mobile technology in Quantum technology so that business can be enhanced. Quantum Technology is a marketing consultancy firm and mobile technology will assist company in connecting with its valuable customers across the globe with any issue or complication. With the help of this research company will get to know the effective ways through which loyal customers can be retained.

Aims and objectives

Research Aim

To identify the importance of Mobile technology in connecting people at global scale” A case study on Quantum technology.

Research objectives

  • To determine the concept if
  • To evaluate the importance of Mobile technology for business growth.
  • To analyse implication of Mobile technology in retaining loyal customers.

Research questions

How to determine the concept if Mobile technology?

  • What is the importance of Mobile technology for business growth?
  • How mobile technology can help in retaining loyal customers?

Literature Review

Concept of Mobile Technology

According to Duncan (2018), Mobile technology refers to technology which is used for communication. It can be said that with the help of mobile technology organisations often increases its productivity as well as profitability of  organisation. Mobile technology allows users to perform their work on laptops, PDA, cell phones, etc. As all of them avails different services to the users such as instant messaging, navigation system, browser and many more. In context to Quantum technology, mobile technology is helpful for the organisation as the company is dealing in marketing sector. As with the help of the technology, its employee's can easily communicates to its colleagues as well as clients in  order to persuade them for the same. Along with this, this technology also guides employees to take advantage of its services in their business transaction. For example: marketing team of Quantum technology can build up their own application for mobile user. This application will include many of he advance features like online payment, information about companies services, online order, location check up and many more. It can be said that with the help of this  mobile application, it will be easier for marketing employees to connect with their customers so that they can perform their work effectively. Along with customers can also update themselves about latest services which are offered by organisation. This will increase sales of the company.

Importance of Mobile Technology for business growth

According to the point of view of John smith (2016), it can be said that mobile technology is considered as an important tool which contributes in business growth. It has been said by the author that uses of Mobile technology impacts  positively on the growth of business performance. As the discussed technology is helpful in making overall work swift and more effective with the usage of automated  tools. Mobile technology has not only converted communication simpler but it has also contributed in connectivity of people for their personal as well as professional purpose. It has been observed that usage of mobile technology have improved performance of business which is helpful for its future growth.

Mobile technology also contributes in improving relationship with the customers as organisation can easily connect to them. It can be said that with the help of mobile technology company  can build a bridge between organisation and customers as they discuss any relevant thing with each other. This  has been identified that organisation can also take feedback of customers through mobile technology as a result they find out actual image of company and its product in customers life. It ultimately develops a positive relationship among customer as well as organisation. This impacts positively on the growth of organisation and also increases number of opportunity for businesses at market place.

Implication of Mobile Technology in retaining loyal customers

As the per the thoughts of Michele McGovern (2017), it can be said that Mobile technology helpful for organisation in retaining loyal customers. As customers gets an opportunity to easily compare their product which is going to be purchased by them. This is only  possible for customers because they can collect information of the product with mobile technology as many of the companies are updating their information on their own online application. Along with this, customer can easily access to the information which is specified on  online applications. As a result, it helps in attracting new customers and at the same time it contributes in retaining existing customers of the organisation. Mobile technology also enhances standard of organisational services which are offered to the customers on the mobile application. It can be said customers feels more comfortable and satisfactory to those organisation which avails with hi technology. As a result, it helps in increasing number of loyal customers for organisation.

P2. Research methods and conduct primary and secondary research

Qualitative research: Qualitative research is considered as the method in which researcher usually builds up understanding over human behavior in order to understand their capacity and pattern of thinking.

Quantitative research: In this type of research method, researcher basically evaluates the problem on the basis of numeric data or statistical information.

Primary method:In this method of data collection, researcher usually gathers information personally from respondents as it helps finding out true conclusion on research finding. Primary data is collected from interviews, questionnaire, observations etc.  

Secondary method: In secondary method, researcher of projects collects information from books, journals, magazines, online sites, newspapers, articles and many more. It can be said that, the collected data is based on views and thoughts of other person.

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