Research Proposal Related To Customer Satisfaction In Developing Organization

University: UK College of Business and Computing

  • Unit No: 3
  • Level: Undergraduate/College
  • Pages: 8 / Words 1933
  • Paper Type: Assignment
  • Course Code: M/508/0494
  • Downloads: 12796
Question :

This unit is based on formulating research proposal which clearly outlines the topic of study related to customer satisfaction.

  • Formulate research aim & objective related to the subject study.
  • Carry out Literature Review on the subject study
  • Develop research methodology for collecting data using primary and secondary method
Answer :


Overview of the research

The piece of modernized advancement can not be undermined in the present business world. There are distinctive gadgets and headways which are being used by associations around the world. Moved improvements are compelling in making people life all the more essential and satisfying, this also make a rousing power in overhauling the learning and limits of individuals about the enormity of applying modernized mechanical gatherings and advances (Bharwani and Mathews, 2012). The concept of customer satisfaction has developed as of late and is relied upon to supplant the manual workings inside association to a huge degree going ahead. The momentum inquire about report will have a point by point dialogue on this theme.

Background of Research

There has been unfaltering change in the general workings of associations around the world, fundamentally in light of new and imaginative mechanical assemblies and also methods used by them inside business. The basic reason of firm is to fulfilling the necessities of individuals at business centre with a specific end goal to achieving Customer satisfaction. There is an inside and out effect of customer satisfaction on the general workings of organisations within the hospitality industry (Ransley and Ingram, 2012).

Significance of Study

Research is a basic plot for a business. In case an affiliation needs to create it may lead inspect once in a while about various components that impacts business either clearly or roundabout. In this way, It is extremely basic to influence a real examination of these components and a short time later to layout procedures which will be profitable for both association and customers in a suitable and furthermore beneficial way.

Research Aim

The point of this examination is to assemble essential information in regards to utilize and usage of various types computerized reasoning innovation inside different organizations of of Hospitality Industry for the purpose of achieving customer satisfaction. This will empower the scientist and additionally perusers to have a legitimate learning about counterfeit consciousness and its utilization (Walsh, Chang and Tse, 2015).

Research Objectives

Research targets are made in light of developed reason for the examination, these are accessible as clarification which depicts the real level of concentrate ultimately expect monster part in get-together fitting information and data as to drawing achievable result. The targets are portrayed either wide or thin which depends upon the examination issue. The imperative objectives of this specific research meander are depicted as under:

  • To identify the benefits derived by organisations through customer satisfaction.
  • To evaluate the measures adopted by the hospitality industry in order to improve its performance.
  • To determine the importance of customer satisfaction for Productivity of the organisation.
  • What are the benefits derived by organisations through customer satisfaction.
  • What are the measures adopted by the hospitality industry in order to improve its performance.
  • What is the importance of customer satisfaction for Productivity of the organisation.

Research Questions


It is one of the primary and essential piece of research proposal venture. It tries to clarify the goals of research in a significantly more point by point way. It can be viewed as the centre of an exploration venture. The information is collected from different source, for instance, past endeavours, books, magazines, well ordered papers etc. The Researcher or the specialist set the perfect opportunity for particular endeavour so it is essential for them to complete the work in picked time conveyance. Under this, the objectives of research are clarified in a reasonable, capable and an ordered way. Thusly one may state that it is the centre of research and is to a great degree essential to accomplish the general objective of the whole research (Brown, Thomas and Bosselman, 2015).

To identify the benefits derived by organisations through customer satisfaction.

There are various benefits which can be derived by the organisations in an effective as well as efficient way through providing effective goods and services to the people and hence deriving their satisfaction which in turn leads to enhanced brand image as well as reputations, thus, growth and development of the company and in its revenue can be seen in an effective as well as efficient manner. As per the views of Robert Gates, 2014. It is also equally important to manage customers and their demands well, so that they can be retained for a longer period of time and enhancement can be seen in the overall delivery system of organisations. Hospitality industry consist of various industries like food, restaurants, Hotels etc. These industries are growing rapidly and is expected to play a dominant role in the economies around the world (Dominici and Palumbo, 2013).        

To evaluate the measures adopted by the hospitality industry in order to improve its performance.

According to view of  Francine Havilia, 2016 There are various measure which are used by the organisation in order to provide effective service to the various patient coming from  different place. There are different types of protective measures which are supposed to be taken  in order to provide different types of strategies which are used by the customer in order to accomplish  different functions of organisation.

Provide various accommodations: The hospitality industry provide different types of strategies  in order  to provide different types of accommodation to the patient  so that he  do not able to face different types of issues and problems.

Treat  with the patient in decent manner: the management of the hospitality industry  perform different types of functions and operations which helps to behave with different customer in effective manner. This aid to accomplish goals and objectives of  organisation in effective manner.  The manger of  the organisation implement different types of strategies which helps to behave with the different customer in proper manner.

Provide effective medical facilities:  there are different types of medical facilities which are accomplish by the organisation in order to provide different types of strategies in order to provide different types of strategies which aids to accomplish different types of stratgies which are used by the organisation.

To determine the importance of customer satisfaction for Productivity of the organisation.

If the customers will be satisfied with the products and services that are being provided to  them, then it becomes easier for the manager to perform certain functions that will enhance the overall productivity of the organisations. It is very important to analyse the various impacts of different macro and micro environmental factors on customers and their demands and strategies shall be framed based on that only. There are different kinds of instruments which are by and large every now and again utilized by the organization to reach out to clients and expanding the level of benefit as well to achieve level of satisfaction. These instruments incorporate Mobile applications particularly intended to take into account needs and requests of clients and making essential game plans for making buys and also appointments through portable applications as it were (Lolli, 2013).


This can be reviewed as the most basic piece of research meander which helps altogether the entire research rehearses into especially sorted out and contemplate way. This segment helps in picking the most sensible instruments and system for fulfilment of research work. This segment acknowledge skilled part in social event fitting come to fruition through applying most sensible structure.

Type of Investigation

The examination can be of two sorts, these are Qualitative research and quantitative research. Researcher has considered subjective examination with a particular outrageous objective to finish this examination and major part for this decision is that running subjective research framework is remarkably clear and any individual can lead this by taking a short instructional gathering in partnership.

Research Design

Research techniques and logic related in get-together and dissecting measures of the parts which are shown in the examination issue. This zone give a chart to the examination in which entire action of research are finished in persuading way Diverse sort of research takes after are there, for example, illustrative, exploratory and test research (Kysilka and Csaba, 2013).

Research Approach

There are two sorts of research approach that an examiner can pick with the ultimate objective of reasonably driving examination. These are inductive research approach and deductive research approach. With the true objective of this examination inductive research approach has been considered as it helps in social event better and moreover compelling outcome. The strategy for speculation behind undertaking inductive deducing is that it is essential in restricting right conclusion for the examination.

Data sampling

Data sampling alludes to formation of test from a vast populace base, as a result of the way that entire populace can not be taken to collect information, consequently an example of the populace is taken to gather information and the example populace is dealt with as the agent of the entire populace (Knowles, 2012).

Data collection

Data amassing or Data accumulation is an extraordinarily capable gadget which is used by the master with the ultimate objective of reasonably gathering data and making examination. It is fundamental for scientist to gather information and data through different sources. Researcher can collect information with the assistance of different systems, Under this examination both essential and in addition optional information has been chosen. There are two sorts of systems which are as under:

Primary Data: Under this, the data is gathered from primary sources like public through various tools like questionnaires, surveys, research etc. The data is more reliable then Secondary research and it is quite important as well to make sure that the data is collected as well as accumulated in an effective as well as efficient way.

Secondary Data: Under this the data is selected from various secondary sources like internet, websites, magazines, Library etc. It is much easy to gather and hence can be done in an effective as well as efficient way, though its reliability remains doubtful (Falk, 2016).

Ethical Consideration

It is a standout amongst the most imperative piece of the examination. A specialist needs to confront different various types of circumstances while directing an examination. These issues incorporates, that the exploration might be directed in a the way as was conceived. The time distributed and also the spending that was there ought to be dealt with by the examination in a powerful and also proficient way. A scientist go over different data of clients, which are very individual in nature and in this way it is very fundamental that these are secured and not abused. It might be utilized just for the reason for which it is gotten and no different purposes. The data should not be imparted to anybody. The entire research should be directed in the most moral way and every one of the prerequisites might be satisfied also (Langvinienė and Daunoravičiūtė, 2015).

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