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SWOT Analysis and How to Do It Right! [With Examples]

11 Mar 2022 1190
SWOT Analysis with Examples

“Business opportunities are like buses, there’s always another one coming.” – Richard Branson

Conducting a SWOT analysis for a business has more effectiveness than it sounds. It helps a business identify its strengths, weaknesses, and threats, and, based on those, it helps analyse various opportunities that help a business grow substantially.

Insight into SWOT Analysis

S.W.O.T.is an acronym for strengths, weaknesses, opportunities, and threats. It is designed to provide a realistic and actual assessment of a company's internal factors (strengths and weaknesses) and external factors (opportunities and threats).

Effective Questions to ask during a Business SWOT Analysis

Below are some compiled questions to ask when preparing a business SWOT analysis. These are just general questions to get your head started. You can obviously ask more or less according to your needs.

Strengths

  • What does the business do well in?
  • Are there any internal resources of the business?
  • What are the advantages does the business have over its competition?
  • What are the positive aspects of the business?

Weaknesses

  • What are the factors within business control, but can be breached if not taken care?
  • What does the business lack in?
  • Is the business in a poor location?
  • Does the business have limited resources?

Opportunities

  • What opportunities are present in the environment?
  • Has there been a recent market growth?
  • Is there any new technology or resource available?
  • Can the business manufacture a new product?

Threats

  • Who are the business existing competition?
  • Is there any new law or regulation that can hurt the growth of the business?
  • Is there a shortage of external resources?
  • What situations can hamper the business marketing efforts?

14 SWOT Analysis Examples of MNC’s

To get a better picture, below are various examples SWOT analysis of big businesses in the present world. These examples will give you a brief about the business and keynotes on their strengths, weaknesses, opportunities, and threats.

  1. Tesco SWOT

Tesco was founded in 1919 by Jack Cohen as a group of market stalls. Tesco expanded rapidly, and within just a few years,it became the biggest retailer in the UK and the second largest in the whole world. Its current CEO is Dave Lewis.

Strengths

  • Largest grocery retailer in the UK
  • Leading market share
  • Geographically diversified
  • Growing number of stores
  • Diversified stores

Opportunities

  • Strategic alliances with other brands
  • Joint ventures
  • Online shopping
  • Emerging markets
  • Cashless stores

Weaknesses

  • Crash operations in USA and Japan
  • Swindling Trial and Accounting Scandal
  • Budgetedstrategy
  • Poor operational performance in specific markets
  • Retreat from the global arena

Threats

  • Brexit Referendum
  • Competition with supermarket giants
  • Economic crisis and credit crunches
  • Rising costs
  • Supply chain issues
  1. Coco Cola SWOT

It is the market leader in the soft drink industry, and one of the most renowned brand in the whole world. Established in 1886 by John Pemberton and it’s current CEO is James Quincy.

Strengths

  • Strong brand identity
  • High brand valuation
  • Extended global reach
  • Largest brand association and customer loyalty
  • Unchallenged distribution system

Opportunities

  • Introduce new items and broaden the company's market segments.
  • Increasing presence in developing countries
  • Bring in a cutting-edge supply chain management system.
  • Extend reach by acquiring new businesses.

Weaknesses

  • High competition with Pepsi
  • Product diversification
  • Health concerns
  • Over-dependence on third-party Technology Providers
  • Environmentally damaging packaging

Threats

  • Water usage controversy
  • Pollution Lawsuits
  • Direct and indirect competition
  • Economic Uncertainty
  • Increasing health-consciousness individuals
  1. Netflix SWOT

With over 200 million users world wide and growing continuously, it is one of the leading entertainment brand over the internet. It was founded in 1997 by Reed HastingsandMarc Randolph.

Strengths

  • Exponential growth
  • High brand reputation
  • Global customer reach
  • Customer centric services
  • Affordable pricing

Opportunities

  • low price mobile streaming option
  • Expand global customer base
  • New content library
  • Introduce affordable annual subscription
  • Niche marketing

 

Weaknesses

  • Limited Copyrights
  • Increasing Debt
  • Low no. ofGreen Initiatives
  • Over-dependence on USA market

 

Threats

  • Competitive Pressure
  • Government Regulations
  • Piracy problem
  • Market Saturation
  • Account Hacking

 

 

  1. Samsung SWOT

Founded in 1938 by Lee Byung-Chul, is today’s second largest technology giant. It produces electronics, home appliances, telecommunications, and semiconductors.

Strengths

  • Dominates the smart-phone market
  • Award winning brand
  • Environment friendly innovations
  • Stronghold in the Asian markets

Opportunities

  • Diversification and acquisitions
  • Introduce innovative products
  • 5G Technology

Weaknesses 

  • Heavily dependent on the American Markets
  • Slight decline in smart-phone sales
  • Product failures
  • Bribery case
  • Hereditary leadership

Threats

  • Patent controversies
  • Increased competition
  • Legal and regulatory threats
  • Economic uncertainty
  • Increase of counterfeiting
  1. Nike SWOT

It is an American Multinational Incorporation, founded in 1964 by Bill Bowerman and Phil Knight. It specializes in the athletic wear, and produces shoes, apparel and athletic equipment & accessories.

Strengths

  • Good brand awareness and brand value
  • High customer base
  • Goal is for sustainability
  • Iconic relationships
  • Low manufacturing cost

Opportunities

  • Emerging markets
  • Innovative products
  • Efficient integration
  • Removing ties with big retailers
  • Merging with the metaverse

Weaknesses

  • Poor labor conditions in foreign countries
  • Bad debts pending
  • Dependency on USA markets
  • Lack of diversification
  • No fix strategies

Threats

  • Pirated products
  • Increased competitive pressure
  • Marketing budget tension
  • Patent disputes
  • Economic uncertainty
  1. Starbucks SWOT

It is the world’s largest American Coffee chain that has more than 30,000stores world-wide and it was founded by Gordon Bowker, Jerry Baldwin, Zev Siegl.

Strengths

  • Valued brand image
  • Strong financial performance
  • Extensive international supply chain
  • Quality, Taste, and Standardization
  • Great Loyalty Program

Opportunities

  • Expansion in developing markets
  • Business diversification and Products Specifications
  • Introducing new products
  • Adopt price differentiation
  • Coffee subscription

Weaknesses

  • High prices
  • Easily pirated products
  • Procurement Practices
  • Tax avoidance
  • Generalized standards for most products

Threats

  • Competition with big brands
  • Independent coffeehouse movements
  • Competition with low-cost coffee vendors
  • Coronavirus
  • Rising prices of raw coffee beans
  1. Apple SWOT

Apple is one of the most successful company in the world, with its first class and robust technology, apple has been the leading brand in smart-phone business. It was founded by Steve Jobs, and its current CEO is Tim Cook.

Strengths

  • High valued Brand
  • Globally known
  • Best technology
  • Proficient Research & Development
  • Expansion in services

Opportunities

  • Consistent Customer Growth
  • Qualified Professionals
  • Expansive Distribution Network
  • Lack of Green Technology
  • Smart Wearable Technology

Weaknesses

  • High PricedProducts
  • Limited Advertisement & Promotions
  • Not compatible with other software
  • Cases of tracking customer activity
  • Integrate stronger parental control software

Threats

  • After effects of Coronavirus Outbreak
  • Products can be easily counterfeited
  • Increasing competition
  • China taxes
  • Mark Zuckerbergcriticized monopoly of iPhone’s app store
  1. Red Bull SWOT

Red bull over the years have transformed from just an idea to global leader in energy drink sector. It was founded in 1984 byDietrich Mateschitz,Chaleo Yoovidhya.

Strengths

  • Rapid growth in the market
  • Intensive marketing
  • Global reach
  • Strong brand
  • Great supply chain

Opportunities

  • Concentrate on emerging markets
  • Introduce healthy products
  • Engage in sports
  • Extend product lines

Weaknesses

  • Lowvariety
  • Producing unhealthy products
  • Costly products
  • Difficulty in enforcing patent

Threats

  • Tough regulations
  • Increase in imitations
  • Increasing health-consciousness
  • High competition
  • Global pandemic
  1. BMW SWOT

BMW is an auto brand, that has been standing and progressing for a long period. It is recognized as a luxuries and sports car manufacturer. It was founded by Karl Rapp, Franz Josef Popp, Camillo Castiglioni, and Gustav Otto in 1916.

Strengths

  • High-quality products:
  • Global operations
  • Highly valuable brand
  • High r&d investments
  • Effective strategies

Opportunities

  • Focus on emerging markets
  • Expand into self-driving sector
  • Offer eco-friendly mobility
  • Offer flexible options

Weaknesses

  • Controversial recalls
  • Bad publicity
  • Many lawsuits

Threats

  • Looming global recession
  • Rising manufacturing costs
  • Stringent regulations
  • Effects of the pandemic
  • High competition
  1. Pepsi SWOT

It is one of the largest soft drink manufacturer, giving competition to Coca Cola. Pepsi have several sub-brands under it, and was founded in 1965 by Caleb Bradham.

Strength

  • Diversified portfolio
  • Strong global presence
  • Market dominance
  • Great marketing strategy
  • Iconic youth brand

Opportunities

  • Product diversification
  • Expand e-commerce
  • Enhance alliances and partnerships
  • Introduce healthy options
  • Introduce new flavors

Weaknesses

  • Products seen as unhealthy
  • Poor environmental record
  • Over-dependence on Food and Beverages

Threats

  • Economic recession
  • Competitors adopt technology more effectively
  • Government laws and regulations
  • Increasing health consciousness
  1. Adidas SWOT

It is a German multinational corporation, which also produces athletic wear and is the second largest brand after Nike. It was founded in 1949 by Adolf Dassler.

Strengths

  • An iconic brand with a reputable legacy
  • Product innovation
  • Diversified portfolio
  • Young customers prefer Adidas
  • Effective Supply Chain Management

Opportunities

  • Growing sportswear industry
  • Investing in Smart products
  • Increasing demand for luxury sports products
  • Global expansion

Weaknesses

  • Expensive products
  • Low variety
  • Links to forced labor

Threats

  • Competition
  • Rapid expansion and adoption of e-commerce
  • Technological advancements
  • Global economic uncertainty
  • Fake products
  1. McDonald’s SWOT

It is the world’s largest and fastest growing food chain, firstly started in America. It was founded by two brothers Richard and Maurice in 1940.

Strength

  • Tasty food
  • McDonald’s is mainly a real estate company
  • Technology acquisition
  • Most prominent brand in the fast food industry
  • Leading quick-service restaurant

Opportunities

  • Innovative products
  • Offer Value meals
  • Global expansion
  • Provide healthier options

Weaknesses

  • Supply chain interruptions
  • Lack of employee satisfaction
  • Poor employee safety
  • Negative publicity

Threats

  • Cut-throat competition from competitors like Chick-Fil-A
  • New fast food trends
  • Environmental concerns
  • The rise in health-consciousness people
  1. Zara SWOT

Zara is the leading brand in the fashion industry which has reach to both luxury and affordable segments. It was founded in 1975 by Amancio Ortega,Rosalía Mera.

Strengths

  • Luxury stores
  • Great supply chain
  • Large online presence
  • High brand value
  • Low cost of production
  • Unique designs

Opportunities

  • New market growth in fashion
  • Personalization of products
  • Manufacture eco-friendly products
  • Resale
  • Use influencer marketing

Weaknesses

  • Rapidly changing market trends
  • Reliance on physical stores
  • Low advertisement
  • Low safety stock
  • Generalized collection

 

Threats

  • High competition
  • Heavy taxes
  • Low reach
  • Easily counterfeited products available

 

  1. LEGO SWOT

Lego group is a toy manufacturing company, that has each all over the world and is most loved by children. It is one of the leading brand in this industry, and was founded by Ole Kirk Christiansen in 1932.

Strength 

  • Multiple use of same toy
  • Global reach
  • Great marketing
  • Variety of products

Opportunities

  • Aim towards learning
  • Personalized products
  • Tap into virtual reality market

Weaknesses

  • High priced products
  • Easily copied
  • Competition from video games

Threats

  • Environmental community
  • High competition
  • Copy products
  • Government restrictions

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