Business Ethics Chapter 2


Culture of Morrison and Booths supermarket

The special focus of the Morrison’s is on catering variety of products and services to clients all over the world mostly in the UK. Grocery products are regarded as essential market segment which helps in attracting wide number of customers. The culture of Morrison is reflected by preparing vision and mission statement. The current goals and objectives framed by the owner is in order to achieve them with higher accuracy within a given time span (Palm, 2016). Long term sustainable growth is the main motto of this entity that enhances the overall value of the current business in the external market. There are various factors which need to be considering by this place such as quality of food, customer satisfaction and authenticity of the services offered to the variety of customers. The vision of this corporation is “Different and better than ever” which is correlated with different things and missions. Customer satisfaction along with internal satisfaction of all the employees is important as they will present the products offered by an organization in front of the customers and the external parties lying outside the premises of the business.

Booth supermarket is another competitor of the Morrison which is located in the UK deal sin offering variety of grocery products and all kinds of retail stores. The variety of products are available in the same place roof will attract the interest of different set of customers. The code of conduct of Booth supermarket emphasizes on the quality of services offered by the business entity. The unique approach followed by this organization is that customers are facilitate to buy the products with highly qualified staff and personnel. The status will be reflected with the products offered by an entity to its customers.

Describe the leadership of both the companies

Effective leadership- Passion of an individual towards their particular interest makes them a leader in order to inspire various users to accomplish the vision of the business. The determination of a leader will help to improve the existent situation of the overall business in order to resolve any problematic situation at the workplace (Chell, Spence, Perrini and Harris, 2016). The values of an individual are also helpful for an entity which enhances the skills of an entity to respect others. The leadership skill of a person is required in order to enclose external market changes in the business enterprise. The dealing ability of an individual is to adapt with the new changes takes places in the business which enhances the overall skills of an individual. Creativity of a leader will also plays an important role in framing different policies in order to make important decisions in improving the existing business conditions. The creativity is essential to present the legislation's imposes by the top management in front of their team mates to comply all the rules and the regulations.

Ethical leadership- Another important leadership technique used by an individual is ethics in which a leader will use justice as the main element (Crane and Matten, 2016). Justice provided to all the users by acting like an arbitrator who make important decisions by giving opportunity of being heard to all the parties to default in the business. Fairness is that attribute of ethical leader who will not do biasness while forming their decisions in the business. Honesty is another important trait of these leaders who will help an individual in boosting their overall performance among with the overall productivity of the firm. The facts and figures presented by these kinds of leaders transparently among all the team members in the team. This will help an individual in order to support their team leaders who are representatives of the top management.

Discuss the model of CSR

Social responsibility need to be fulfilled by all individuals who help their business users in order to attract wide variety of customers in the whole society. The corporate social responsibility is that phrase which helps in enhancing the performance of the business and their brand image in their external market. The business will complied with the rules and the regulations framed by the legal entity in order to comply their higher expectations.

Philanthropic responsibilities- Morrison entity follows this particular approach in order to attract a large number of consumers by satisfying their varied societal needs and expectations (Palm, 2016). The philanthropies of the Morrison are the customers whose needs and the expectations of all kinds of customers in offering different services. The right of the consumers are taken into considerations that help in enhancing the overall business performance of an entity. The efforts of the business will be successful in delivering variety of needs of all the customers. Various charitable events will be organizes by this entity in which attention of the whole society will be grabbed towards the existing services offered by this enterprise. The right events are organized by this entity which shows the true meaning of the real kinds of service.

Ethical responsibilities- Boots Supermarket has adopted this kind of technique which emphasizes on achieving the higher market expectations of the whole society. The needs of the employees are taking into considerations in which their needs will be fulfilled along with the different activities. The current focus of this organization is on satisfying the employment needs of their employees by paying deserving salaries to all the employees working in the same entity. The societal needs of all the employees are meted in order to gather higher number of support among various society members.


  • Palm, M., 2016. Technologies of Consumer Labor: A History of Self-Service. Routledge.
  • Chell, E., Spence, L. J., Perrini, F. and Harris, J. D., 2016. Social entrepreneurship and business ethics: does social equal ethical?. Journal of Business Ethics. 133(4). pp.619-625.
  • Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
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