INTRODUCTION Marketing is a process that focuses on identifying right customer segment, designing developing and producing a product or a service needed by customer segment (Baker and Saren., 2016). Marketing is often misunderstood as advertising, publicity and sales techniques whereas marketing ...

INTRODUCTION Marketing essentials are the set of different type of strategies and policies that are implemented by the organisations to expand their business. It is very important for the companies to formulate effective strategies so that business can be promoted effectively and larger market ...

INTRODUCTION Marketing is valuable of decision-making process of management which assist them in reaching their products and services to the large number of customers. It directly impact the sales figure and revenue of company therefore it is important for marketing department of an organisation ...

INTRODUCTION In the modern era, marketing plays a vital role for every organization in order to increase the profitability ratio for the business concern.  Each business concern has understood importance of customer satisfaction so they are trying to innovate some creative approaches towards ...

INTRODUCTION Marketing is a valuable activity which is essentially required to be done by the organisation in order to achieve strong brand image as well as promoting its offerings with an objective of influencing their purchasing behaviour in favourable way. The marketing department is play a ...

INTRODUCTION Marketing is the essential requirement of any organisation for promoting the products and services in the market for gaining maximum profit. Organisations are adopting marketing essentials techniques due to the increasing trends in the current marketplace. There is a dire need for ...