INTRODUCTION Marketing is defined as the exchange of relationships. It is a business process that creates relation with a motive of satisfying customers. This refers to as buying and selling of product in a manner which is associated with company activities(McCarthy, Perreault and Wilkinson, ...

INTRODUCTION Marketing refers to the place where the buyers and seller comes in contact with each other. Specific role of marketing function is to create awareness about the goods and services so as to attract large number of customers in order to generate revenue (albright, 2014). This project ...

INTRODUCTION Marketing is the management process of creating, communicating, delivering and exchanging offering that have value for customers, clients and society at a large. It is a process of identifying and satisfying customer needs. Marketing plays a vital role in business. It helps in ...

INTRODUCTION Marketing is the term of creating, publicity and delivering goods and services to consumers and businesses. Marketing activities are not limited to products are buy in particular store, it is conducted on broad level. Mainly, it is done by enterprises for developing a specific way for ...

INTRODUCTION Marketing plays the most important role in success of any organisation in today’s era as consumer’s tastes and preferences are changing at a high pace for the satisfaction of which company performs different marketing activities (Pooler, 2018). Present report is based on the case ...

INTRODUCTION Marketing is a most crucial concept that assist in creating relationship with target customers. Main objectives of this procedure is to analysing market demand for specific product for delivering quality services to customers (Ahrens, 2011). It also includes advertising, delivering, ...