Marketing Essentials Case Study Assignment on Cadbury


Marketing, in general terms, refers to the management process which denotes movement of the organisation's products and services from a mere concept to an actual offering. This process is undertaken by every company who aims at selling their products to maximum number of customers. The assignment is based on Cadbury, a multinational confectionery company headquartered in Uxbridge, London. The firm deals with production and manufacturing of a wide variety of chocolate products which are distributed all around the world. This assignment focuses on the concept of marketing, its different processes, responsibilities of marketing manager, interrelation of marketing with other functional units of the organisation, a detailed comparison of organisations in context of uses of the marketing mix, and a marketing plan for a new product in the market.

P1. Marketing and its trends

The ongoing communication with the company and its customers to educate and inform the buyers about the company's products and services, thus, facilitating a customer relationship over time. Companies who don't adopt the concept of marketing often fail to establish such relationships and their products are often misjudged in t

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