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100+ (Unexpected) Persuasive Essay Topics for 2020 - Case Study

Introduction

Market research and segmentation both are essential activities for every business. In regard to have sustainable development of business the management need to have concerned regarding market conditions. On the basis of analysis the decisions regarding segmentation are being taken into account. In order to have better understanding about the subject, BROWN GIRL LIPS lipstick manufacturing firm has been taken into ac

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Market Research

Web based shopping has been most helpful for individuals in late time. It has been seen that shopping inclinations change contingent upon a man's circumstance. Numerous individuals are beginning to lean toward web based shopping more than in-store shopping. Web based shopping is most advantageous for people that don't have sufficient energy to go to the store. On the off chance that individual is occupied with an online activity or online classes then internet shopping can now and again be more helpful. It's additionally helpful since individual don't need to drive, get the transport, hold up in a long queue, or manage not having the capacity to discover a thing. In-store shopping can be most helpful for the individuals who are once in a while at home and don't have room schedule-wise to analyse costs. It's particularly helpful for the individuals who work outside of home and understudies on grounds. In-store shopping can likewise be a ton faster since you don't need to stress over transportation.It indicates that for company the consideration of online shopping store is more convenient as it will assist in improving the performance.

In addition to this, it can be said that using online shopping the overall market share of company can be advanced in critical manner. It assist customers to have easy access to the products and services so that their needs can be accomplished. Business can also attain rapid growth so that long term opportunities can be attained. It also save time and cost which need to be referred by management in appropriate manner. However, disadvantage of online shopping is delay in delivery. It might affect the customer perception towards online shopping. It means the supply chain of company must be advanced so that goals and objectives can be accomplished.

Factors

Lakme

Elle

Covergirl

Strands

BROWN GIRL LIPS

Product quality

High

Moderate

Low

Low

High

Price

High

Moderate

Low

Low

Moderate

Suggestive selling

Low

High

High

Moderate

Low

Website features

Moderate

Low

High

 

Moderate

Design of website

Low

Moderate

Low

High

Moderate

Ease of website use

Moderate

Low

Moderate

Low

High

Closing of the sale

High

High

Low

Moderate

Low

On the basis of detailed analysis, it can be said that there are number of lipstick product providers in world who operate their business on e-commerce platform. By having an effective development of key measures the issues can be overcome in desired manner. It has been noticed that Lakme was the first major beauty brand in India with a legacy of over 60 year. Company is having total revenue of $49.9M. It indicates that overall development and opportunities for company is highly impressive. In addition to this, it can be said that product quality of Lakme is high which might affect the business of BROWN GIRL LIPS (Betz, 2011). It means startup business firm need to ensure that they are offering products to brown girls in moderate or low pricing. It will create a better opportunities. Lipstick market has great opportunity at global level. It means BROWN GIRL LIPS can have better expansion in the market. Worldwide Lipstick anticipated to develop at a CAGR of around 4%, in esteem terms, amid 2017-2022. Expanding number of working ladies, expanding per capita use on excellence items, expanded utilization of restorative items, expanding youthful populace in the creating nations and expanding party culture and mold articulation is required to drive interest for lipstick throughout the following five years.


Figure 1Market Trend
(Source: Lipstick Market. 2015.)

Moreover, the market analysis of lipstick industry indicates that Asia-Pacific and MEA has high scale of opportunity. It has been witnessed that using diverse factors the overall business opportunities can be advanced in critical manner. Key reason behind increase in demand of product is to have increase in number of working women’s. Brown girls are also high motivated to have participation in working. In MEA and America number of brown girls are focused towards working environment which also attracts them to have purchase of lipstick.

Relationship

In order to have effective promotion of business opportunities, it is necessary for members to string relationship with stakeholders. It is necessary to have effective evolution of key needs of diverse stakeholders so that goals and objectives can be accomplished (Bowhill, 2008). For a client driven organization, no partner relationship is more basic than that between the business and its clients. Treating clients decently and giving solid item and administration arrangements enable organization to collect long haul client dependability (Dibb and Simkin, 2008). The relationship of business with its workers impacts the organization culture and, thusly, the way your representatives cooperate with your clients. Acknowledgment of the significance of the worker relationship has developed altogether in the mid-21st century.

Target Segments

Segmentation Bases

Characteristics of Consumers Shopping Online

Geographic

Company will provide product to brown girls who belongs to MEA and Asia-Pacific reasons. It will provide better opportunity to business and allow to accomplish objectives.

Access to technology

Technological support will also be provided to the customers so that they can have easy access to the e-commerce services. It will allow to have improvement in sales and ensure about key opportunities (Evans, Jamal and Foxall, 2009).

Gender

Females will be target market for the BROWN GIRL LIPS company because company will provide lipstick as a product which is mainly used by women’s.

Age

Age group of target customers will be 18-40. It is because working women are mainly belongs to such age group which provides a support to overall development (Gilmore, A., 2013).

Household Income

Middle class income level customers will be target customers of company in order to attract more customers and ensure about opportunities.

Segmentation is that piece of the promoting plan, where target showcase is separated into various sections based on kinds of administrations which are furnished by business association alongside its inclination. In current situation, it can be proposed to the administration BROWN GIRL LIPS that they should partition its product offering based on statistic factors. Thus, they would need to mull over the perspectives like age, salary, gaining limit, and so on. In this, Aisa-Pacific market and MEA market will be major concern of the company (Hooley, Saunders and Piercy, 2009). It will allow to attract more customers and ensure that goals and objectives are being accomplished. Experts at BROWN GIRL LIPS can look towards target individuals of the youthful age falling in age gathering of 18-40 years as they are the person who have enthusiasm towards utilization of Lipstick. In addition to the segmentation, it can be said that company will target customers who are attracted towards online shopping for cosmetic and beauty products. By having an effective consideration of such measures the issues can be resolved in desired manner. With an application of online segmentation as per needs of business allow to attract more customers. In this, company can target girls to have shopping with time saving. It will attract more customers towards business. Also, company can also on girls or women who are having working culture and need to visit various business conference in a day (Goi, 2009). Alongside this, individuals who have stable gaining examples can likewise be included into it. Thus, the specialists will be required to recognize those individuals who acquire a decent measure of cash and afterward tries to draw in them towards organization. In this specific situation, people having a place in centre with high wage gathering can be considered. It has been noticed that company will focus on customers who have low income level so that Brown Girls can easily access the product. It will advance the opportunities and ensure that business is having impressive level of success (Hormozi and et. al., 2012). In addition to this, it can be said that customers can access the information in respect to product over online shopping website. Also, information will also be available on the official web portal as well. It will provide easiness to the customers and ensure that better shopping experience has been provided.

Conclusion

According to above study, it can be inferred that Lipstick showcase has awesome open door at worldwide level. It implies BROWN GIRL LIPS can have better development in the market. It implies new company firm need to guarantee that they are putting forth items to dark young ladies in direct or low evaluating. In this, Aisa-Pacific market and MEA market will be significant worry of the organization. It will permit to draw in more clients and guarantee that objectives and targets are being expert.

References

  • Betz, F., 2011. Managing Technological Innovation: Competitive Advantage from Change. 3rd ed. John Wiley & Sons.
  • Bowhill, B., 2008. Business Planning and Control: Integrating Accounting, Strategy, and People. John Wiley and Sons.
  • Dibb, S. and Simkin, L., 2008. Marketing Planning: A Workbook for Marketing Managers. Cengage Learning EMEA.
  • Evans, M, Jamal, A, and Foxall, G., 2009. Consumer Behavior. 2nd ed. Wiley.
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