Leadership & Business Management (CHAPTER 1)


Motivation is considered as one of the most critical aspects for every business organization (Daft,2009). In addition to this, it can be stated that if any kind of motivation factor within organization is not appropriate then it may affect the overall outcomes in a negative manner. Motivation is mainly classified in two ways such as monetary and non-monetary. Along with this, it has been witnessed that motivation allows employees to have effective efforts within organization so that goals and objectives can be accomplished in the desired manner (Daft, 2009). Motivation issues can have negative impact on the working environment of firm and increase rate of employee turnover as well. It was one of the crucial issues for retail industry of Ghana and so, it is considered by this researcher for investigation.

Research Problem

It has been noticed that motivation is referred as one of the most significant aspects for every business firm (Desten,2008). Any kind of changes in such aspects also influence the overall outcomes of study in the desired manner. Present investigation’s key problem is to identify motivational issues so that overall organizational performance can be advanced. It is an issue because, according(Desten,2008) most of the firms do not use appropriate strategy to improve the motivational level of employees. They focus on profitability and cost rather than employee’s job satisfaction. So, motivation level of employees is declined. It has negative impact on future growth and development of the organization which will have harmful influence on the whole retail industry. Such kind of elements advance the justification behind selection of present investigation’s subject. Along with this, another key factor that forces to select the current subject is gap present in previous studies.

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By having investigation of motivation issues, such elements are being addressed effectively (Eyal and Roth, 2011). In addition to this, it can be stated that Woolworths, Ghana is considered as leading business firm in the retail industry. It means by analysing the key values associated with firm is beneficial to meet objectives. Mentioned business firm primarily deals in the groceries and initially launched in the name of Wallworths Bazaar Ltd. It made its expansion in various parts of world with the help of innovative techniques and quality products. It uses the logo of Green apple in all its branches of supermarkets. Along with this, Ghana is referred as destination where businesses are facing issues in regards to human resource management. It means by analysing the aspects better outcome can be attained in respect to investigation. In Ghana there are number of key issues which need to be refereed effectively from the managers. Businesses are not having stable practice due to external values so current study values need to be considered effectively.

Chapter Structure

Chapter 1: Introduction

In addition to this, it can be stated that introduction chapter provides a framework with regard to research study. By having an proper description about research subject, better support will be offered to the study. It has been noticed that description of topic will provide a detailed information about the purpose of research. Along with this, Woolworths, Ghana is being considered as an organization for accomplishment of the study. Aim of present report is to determine the motivational issues faced by an African Retail company with reference to monetary and non-monetary rewards. It will also help in the role of monetary and non-monetary rewards in employee motivation of Woolworths (Jackson, 2010).

Chapter 2: Literature Review

This chapter allows to focus on diverse secondary sources so that better support can be offered to the overall study. It will also discuss various concepts related to motivation. It will allow to identify the major motivational issues of Woolworths. Further, reasons that lead to the same will be analysed. Literature review section will present the points of view of different authors about consequences of discontentment of employees. With assistance of this, in-depth information can be attained with respect to the subject (Khan, 2011).

Chapter 3: Research Methodology

It is referred as the most essential chapter for present study because it allows to discuss different methods and tools which can assist in the accomplishment of objectives. In this chapter, appropriate justification behind the use of methodological tools is also being provided (Dey, 2002). Factors which are being discussed in the chapter are classified as philosophy, approach, design, ethical issues and limitations.

Chapter 4: Data Analysis and Findings

In this chapter, data collected from different sources has been interpreted by the experts. It will provide detailed information to subject by analysing the information collected in an appropriate manner.

Chapter 5: Conclusion and Recommendations

This section provides an effective conclusion of the overall study which helps in meeting overall objectives. In this section, on the basis of conclusive points, recommendations will also be provided so that understanding about the subject can be attained. It will also assist Woolworths, Ghana to improve the overall performance (Crowther and Lancaster, 2012).

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Aim and Objectives


To determine the motivational issues faced by an African Retail company with reference to monetary and non-monetary rewards: A case scenario of Woolworths, Ghana


  • To analyse the major motivational issues of Woolworths
  • To understand the role of monetary and non-monetary rewards in employee motivation of Woolworths
  • To recommend appropriate strategies to resolve motivational issues from Woolworths

In addition to this, it can be said that for accomplishment of aim experts must ensure that they have appropriate information regarding motivational issues. By having an application of methods to analyse motivation issues the overall performance can be advanced. Along with this, researcher will also focus on understanding the role of monetary and non-monetary rewards in employee motivation of Woolworths. Moreover, diverse strategies will also be considered to overcome the motivational issues.

Research Question

  1. What are the major issues affecting motivation of employees of Woolworths?
  2. What is the major role of monetary as compared to non-monetary rewards in employee motivation of Woolworths?
  3. How can Woolworths resolve motivational issues in an effective manner?

Focus and Purpose

Motivation issues affect the business performance of retail organizations in diverse manner so in order to understand such values, the present investigation is being taken into account. There are few other purposes behind the study such as many organizations employ reward strategy for better motivation. In order to understand the effectiveness of such values, present investigation is necessary (French, 2011). The present research has been done with a purpose of analysing the importance of monetary and non monetary rewards in the organisation for motivation. For this purpose, Woolworths operating in Ghana was selected as the chosen place because, the said company is a well known brand of the place. The research conducted on this organisation will aid in better understanding of the proposed aim and fulfilment of the set objectives in appropriate way.

For resolving this issue, author will shed light on different reasons behind the lack of motivational level of employees of Woolworths. Along with this, focus will also be given on the importance of rewards for improving motivation among workforce. Afterwards, for attaining the aim and objectives of research, author will determine different strategies for overcoming motivational issues in Woolworths (Grunewald and Baron, 2002).

Potential Significance

There are number of potential significances which are needed to be referred by experts for the present study. It has been noticed that outcomes of present investigation will facilitate academicians to gain better knowledge about motivation values and issues. It also helps in understanding the impact of motivation on organizations. Another potential significance of the present study is that it helps organizations to gain better knowledge with respect to motivational techniques. By learning such values, businesses can easily analyse techniques which can be employed to advance the morale of employees (Root, 2014).

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