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INTRODUCTION OF GLOBALIZATION IMPACT IN MARKET For MULTINATIONAL BANKS

This research proposal is based on the given topic such as “Impact of globalization on the market performance of multinational banks in terms of managing global competition: A case study of Barclays bank, UK”. In this respect, it can be said that there are varied type of transformations is being seen in the world banking system because of the presence of varied opportunities in the given industry. In addition to this, by complying with the practice like globalization varied advantages can be gained by the firms and its consists of following such as using and implementing the advance technology and increasing the sales and profitability related condition of the firm in an effective manner. As per the view point of the Cuyvers and et.al., 2011“Globalization is the type of activity which enables the manager of organization in terms of growing and expanding the existing operation of the firm throughout the entire world” (Cuyvers and et.al., 2011). It also helps them in managing the increasing competition in global market. In this context, it can be said that the activity such as globalization causes significant impact on the market performance of the multinational bank. Here market performance of the multinational bank is influenced in a both positive and negative manner.

The activity like globalization increases vast amount of competition within the nation for both domestic and multinational banks. As the result of it market performance of the bank whether it is of domestic or multinational will be hindered in a negative way. This is because, it is due to the presence of high amount of competition within the nation only it became difficult for the enterprise with regard to direct its efforts in terms of attracting the large number customers towards the corporation in an effective manner (Dickson, 2009). As the result of it sales and profitability related condition of the organization will be impacted in a negative way which is considered as the major indicator of the market performance. The given proposal is based on the case study of Barclays bank. It is the universal bank that provides wide amount of services to its buyers. This study also gives an overall review about the impact of globalization on the market performance of the banking industries. It also tells about the strategies that are used to manage the global competition in different countries in which bank operates.

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Significance of the study

The given study has its significance for those scholars and researchers that are interested in terms of carrying out their study on the given topic such as assessing the impact of globalization on the market performance of multinational banks like Barclays In terms of managing global competition . In the given research, the main issue is relating to the increase amount of competition in the banking industry because of the presence of activity like globalization (Dost, 2006). The aspect relating to the globalization is an issue because it is causing direct impact on the market performance of banking industry. In addition to this, it is a research issue because the activity like globalization is causing both positive and negative impact on the company. The given activity is developing more unstable banking environment for those organizations that are operating their function in the home country only. It is an major issue because of the presence of huge amount of competition in the market (Glowik and Smyczek, 2011). Due to the globalization, many small are also entering into the market. As the result of it wide amount of competition is being occurring within the nation. Because of the presence of huge amount of competition, market performance of varied large or multinational banks like Barclay is being affecting in a negative manner.

Research objectives

On the basis of the given aim following objectives is being framed for the resaerch proposal. It is being enumerated as below:

  • To analyze the meaning and significance of globalization.
  • To assess the impact of globalization on the banking industry.
  • To identify the challenges that been pose to Braclays from globalization.
  • To recommended the way through which Barclay can enhance its market performance .

Research question

On the basis of the given research objective following research question is being framed and it is detailed as below:

  1. What is the meaning and significance of globalization?
  2. What are the impact of globalization on the banking industry?
  3. What are the challenges that been pose to Braclays from globalization?
  4. Recommend the measures with regard to improve the market performance of Barclays?

Literature Review On Significance Of Globalization

According to the view point of Hartungi, 2006 “Globalization is being considered as the process with the help of which integration of the market in the world economy can be increased” (Hartungi, 2006). In addition to this, another Hurn, 2013 has stated that “Globalization is activity that provides platform to the organization with regard to perform their operation in the larger scale or in the global platform” (Hurn, 2013 ). In the today's, competitive scenario the concept relating to the globalization becomes very popular as many organizations are directing their efforts in terms of expanding the operation of the company in some other nation. In this respect, it can be said that there are varied importance with respect to the concept such as globalization is being identified. In this regard, Alon, 2003 has stated that “The aspect relating to the globalization provides platform to the firm with regard to present their goods and services among large number of population” (Alon, 2003). This has been rightly said by the author. This is because, with the help of such type of activity the produced can be distributed among the large number of customers in an effective manner. This will lead to the firm like Barclay's in terms of increased profits and sales in an effective manner.

Assessing the impact of globalization on the banking industry in terms of managing global competitio


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