Integrated Professional Skills In The Digital Age


The internet is a world-wide connected network system that uses TCP/IP to transfer information through several types of media (Baym, 2015). The internet is a network of global exchanges that consist of private, academic, public and government networks affiliated by directed, wireless and fiber-optic technologies. It is utilised by different organisations and society to operate several activities to conduct research to purchasing products online. In present time digital and advanced technology plays essential role in overall development and growth. The report consist of positive and negative use of internet in business as well as society. Along with threat faced by the society and business while using the internet and measure of security and privacy during to internet application or services are used online. Additionally, define communication skills and their feature, application for suitability of business.

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Main Body

1. Compare and contrast the positive and negative use of internet to business and society

Information and communication technology (ICT) is becoming crucial and central in today's world for modern companies and the population. This is obvious by the extensive use of mobile phones, smart phones, emails, video conferencing, the Internet, etc. In Modern ear society like to use internet which is helping in making life convenient and people easily complete their work in shorter period of time. Interest useful as well as harmful for business and society activities. Internet has both positive and negative impact its completely depend upon user how they are using it. Internet is very strong tool for business and society that can be beneficial or not. There are defined several positive and negative use of internet for both business as well as society is mention below in detail:

Positive use for businesses

Internet is very useful for business that provides several chances to get success and growth in their field. A business use internet in several ways to complete task effectively and efficiently in shorter period of time. So internet through an organisation can develop business at large level and expand business activities to maximise profit (Boss and Krauss, 2014).

This is helpful in promotion and marketing of products effectively. When any business wants to launch new product in the market that time use internet to reach targeted customer. A company can advertise and provide product & services easily to customer in innovative and creative manner. The business adopt different ways to promote products through marketing such as social media, ad on google, email marketing, search engines, websites and blogs in respect to increase market opportunities.

Now a days business wants to satisfy customer so for this conduct research to understand their their taste & preference. Such as manufacturing company of soap conduct market research to analysis market trend and which type soap they like most. After providing services to customer take feedback regarding to product & services that helps to improve business position in market and satisfy customer through facilities. Internet provides different payment option to business like pay-pal, debit cards, google pay, credit cards and many more (Donohue, 2014).

Negative use for businesses

To conduct business activity people use internet in huge way that show negative impact on the growth of organisation. Many times people hack sites and server of other companies to misuse of data that become reason of fall down in the market. Security can be considered as major drawback for a business. Important information can be accessed by the unauthorized person and hackers and hack bank accounts.

Internet increase competition between companies which belongs same field. It helps to new business to conduct business activities at digital level. As a result increase competition for other business and develop competitive environment. It will show impact on the organisation's sales as well as profit and customer easily select best option from different products.

Many companies are using internet to distract of customer and harm of organisation's reputation that show negative impact on business. People give negative reviews regarding to products & services which is impact in negative way (Ellaway and, 2015).

Positive use for society

Internet used by the people in different ways such as chatting, communication, business etc. By internet people easily connect with each other in any part of the world where communicate through emails, messages, social networking sites and many more. An individual can do video and audio calls with their family, friends or anyone.

Internet is helpful for students to find out detail information and take classes online. It helps to reduce time and getting information about anything. An individual can find out any thing from anywhere to get right information. With the help of internet people assesses news and updates of world and know different cultures.

Internet defined as innovative way of learning new things and get information about any topic. The information utilised by the society for learning new things and help to home makers for cooking new dishes ad many more.  It is defined as a platform to acquiring knowledge and gain endless information in much better way. Society can get free education by using internet in right manner (Fraillon and, 2014).

Negative use for society

Due to increase, use of internet there are some adverse effect, as it eliminates human intervention contact. Individuals can connect by mobile or other modern technologies, but they  forget individuals surrounding them. By providing digital people with more significance compared to people near to them. This will impact the friendships and raise a person's isolation.

Through the Internet, there are many illegal activities that can be carried out. This could have a negative effect on society as these actions can hurt people. Internet also increase cyber crime activities at society that impact on the lifestyle of people. Such as hacker hack person's bank account and transfer money in their account.

With the help of internet people can access any type of information and upload porno graphical material. As a result it impact in negative manner on society as well as young minds will be more attractive regarding these activities and addict for wrong habits.

Through internet people addict for online games that impact on the time of individual. The Web can be seen as a key reason for children's addiction in this era, as they are more likely to be involved in video and mobile games than physical exercise.

2. Threats faced by the organisation and society when using the internet and identify the measures of security and privacy that should be taken when internet applications or services are used online

In present time modern and digital age depended on internet applications and their services. With the help of internet transfer information and doing work in innovative way. But with different benefits of internet it also has dark side. There are several disadvantage of internet that show effect on the society and business (Goldie, 2016). There are mentioned some threats which face by the organisation as well as society such as:

Threat faced by organisation

Security issues: In present time mostly companies face major problem of security. In digital world every company adopt advanced technology for business operations. Without internet company can not properly complete function but more use of internet become reason of less security. It is a major problem that impact in negative manner on business activity.

Disputes with customer: Customer is essential part of any organisation as conflict from them can show negative impact on them. Dissatisfied consumer can become reason of economic set back and for revenge they spread out negative rumours regarding to organisation through internet. It is big platform where people connect with each other and trust on these rumours so it can effect reputation of company and deduct customer base (Gretter and Yadav, 2016).

Unsecured devices: Different types of system does not provide guarantee of security as a result it can lead to misuse of data and confidential information steal by the person. This is a threat for company as it can leak past information of a company that utilise by any person for wrong work. Unsecured and unauthorized system show diverse effect on the organisation.

Based on technologies: In present time every organisation adopt advanced technology that based on the internet. It is defined as threat for company because without internet company does not conduct business activity properly. If any fresher and untrained worker use advanced technology without any knowledge so it shows negative impact on the

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