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In the modern era, it is essential to take help of latest technologies and upgrade knowledge regarding them. It will assist in gaining competitive advantage and surviving in the crucial corporate market significantly. Knowledge management (KM) is the interactive process that consists of six major elements create, capture, storage, tag and circulation of information. Present report is divided into two parts; in the first section, key forms of knowledge system in KCA will be discussed. Strength and weakness of the process will be described in this assignment. In the second part of study, concept of knowledge management and its key benefits will be discussed.
Kimberly- Clark Australia (KCA) is the leading brand that manufactures and sells family, health, personal care products. Currently, cited firm is facing high competition which has forced entity to improve and upgrade its technologies in the business operations. To survive in the market, key forms of knowledge that created and shared by KCA are as following:
Manufacturing knowledge: KCA creates knowledge regarding patent, licenses, technologies, innovative products which help the organization to operate business smoothly. Innovative process of manufacturing can help the cited firm in gaining competitive advantage.
Marketing knowledge: KCA creates information about its top competitors, their strategies, consumers and their preferences so that it can formulate its own strategies for being in the competition. These information supports in increasing demand of the products of the organization (Dagenais and et.al, 2016)
Sales knowledge: KCA creates and shares information about customer relationship management, current market position, customers need and preferences so that sales persons can communicate with the consumers effectively and can enhance sales of the organization.
Corporate knowledge: In this session, KCA shares the detail about the financial performance of the organization, HR, management information so that they can identify drawbacks of current process and further can formulate strategies to improve performance of the organization (Coffey, 2015).
To operate business effectively, KCA is creating knowledge about the imports, R & D activities so that it can develop innovative products for satisfying the consumers. Another key form of knowledge that KCA creates is information about the local market, competitors, consumer preferences, their needs which assists to give shape to its business. With the help of R & D, resource detail, KCA can minimize the issues such as wastage, land care, sustainability etc.
Knowledge sharing is essential for the growth of KCA. It implements internal and external sharing of information. Internal sharing of data about consumer preferences assist sales persons to build strong relationship with the users. It is beneficial in increasing the number of sales of the products of cited firm. External sharing can help in enhancing demand of the health care products of KCA. Cited firm is sharing information of cross divisions that supports higher authorities to take necessary actions such as training etc. so that it can enhance knowledge of workers and further it will help in improving performance of the organization.
Bench-marking is the process that increases production efficiency and raise brand name of the organization. KCA sets its performance benchmark against its 180 corresponding plants across the world. Bench marking process of KCA involves:
Benchmarking helps to change the cultural of the KCA, as operation manager of the cited firm has noticed in the initial program that there are lot of possibility of improvement. The aim of the organization is to improve process, increase transparency and utilize the shop floor production process effectively. Benchmarking has forced the management to spend amount and time in gaining knowledge about all areas. Due to this, communication has been increased in the workplace. Apart from this, managers are taking feedback from the customers so that they can build relationship with them. It has made culture of the organization friendly and now people feel satisfy in the workplace and put their best efforts for accomplishing goal of the entity.
Constantly sharing and creating knowledge is important for KCA as it helps in building enduring relationship with the staff members. Sharing knowledge supports the sales persons in knowing about the trends and current market requirements. This supports them in communicating effectively with the consumers. Further, KCA provides health and personal care products to consumers, with the help of knowledge sharing and creating cited firm can get innovative ideas which can help in improving its efficiency. Wastage can be minimized with the help of this sharing. It assists in improving practices of the company and good practices supports firm to remain in the leading position in the corporate market. Knowledge sharing is also important for KCA in improving manufacturing process of the plants. In addition to this, it aids to increase communication flow in the workplace which reduces the conflicts to a great extent.
Syndicate team approach of KCA is effective in which cited firm comprises of workers from different divisions and across Australia. The syndicate team approach program assists the organization in sharing information (Jordan and Russel, 2014). This team focuses on problems and identifies the practical solutions.
Strength and weakness of KM are describes as following:
The present report has discussed about knowledge management plan. It has analyzed that how KCM can be beneficial in reducing the work based problems. Study has covered the process of knowledge creation, harnessing and sharing and its process have been illustrated in this report.
Aims and Objectives
The main aim of developing knowledge in KCA is to gain the competitive advantage and to create unique image of the organization in front of consumers.
Need for knowledge Management
It helps entities in developing mechanism of storing the effective information which can be useful in the future for the development of the firm.
Its a systematic process of converting useful data into meaningful information for the welfare of the corporations. In the absence of KM companies can not accomplish its objective easily so for achieving the goal of the KCA it is very essential.
Knowledge harnessing and sharing
KM is the continuous process in which data is collected from internal and external environment. Harnessing and sharing both are interlinked parts. Knowledge can be used by developing a system of storing and by implementing this into real practical workplace environment of KCA.
Knowledge Management process
Employees learning, development needs and plan
To accomplish the goal of the KCA it is very important for the top management to identify the learning and development needs of its staff members. Higher authorities are required to evaluate the performance of its each employees and analyses the gap between required and current performance as per the business needs. By this way managers will be able to formulate the mechanism which can help in fulfilling this gap. Once management of KCA find the gap then they can formulate comprehensive plan such as training or development programs which can help to enhance knowledge and efficiency of the workers (Dhuieb and et.al, 2015).
Resources of KM
Some important resources of KM are as following:
In the highly competitive environment organizations have to update the knowledge immediately so that it can perform better and can match with the current environment. But constraints may take place any time thus, to manage this, managers can implement extensive research activities. This would help in forecasting the future issues so KCA will be able to make plan to reduce critical situations (Ismail and Ahmad, 2015). Apart from this implementation of innovative solutions, use of upgraded technologies can help to sustain in such crucial competitive environment.
Organizations can evaluate the KM by comparing the effectiveness of current system against company's main objectives. Apart from this by looking upon the improvement in performance of workers its effectiveness can be evaluated. By examine outcome of each activity such as HR, sales etc. against standards or benchmark can help in evaluating the actual effectiveness of knowledge management system (Coffey, 2015).
Knowledge management is the systematic process that supports to address the risks of the firms and find out the solutions for minimizing such issues of the organizations. It works for creating, sharing, customizing the data in such manner so that it can be useful for the entities.
There are number of legislation and code of practices those are related with the KM and influence it.
Three key benefits of knowledge Management are as following:
Five barriers of knowledge sharing are as following:
Key Australian standards is AS5037-2005. Features of this standards are as following:
From the above report it can be concluded that knowledge management is an important part of organizations, it helps to accomplish the objective of the firms. With the help of KM company's can forecast the problems can make strategies to minimize such risks. It assists in increasing the performance of the firms and raising standards of the products.
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