Exhibition and Conference Management


Here, the main purpose of this report is to develop awareness regarding handball as a sport and encourage youth and adults to participate in the exhibition. The target audience for handball exhibition is school students, children, adults and youth etc. It is essential to provide them proper information about the specific sport so that they can be influenced towards physical and outdoor activities.

Organizing handball event assists in developing sportsperson at local and national level in order to develop the brand image of handball sports in market. Here, retired professional coaches will help in selecting talent from both school and college and provide them training improving their skills in handball sport. Further, report describes involving different stakeholders and professionals so that they can participate in handball event and make it successful. Here, event organizers are also required to develop financial planning so that they can easily formulate the budget that from where they are able to receive funds and what actual amount they require conducting the sports program. Further, encouraging youth by adopting different public relations channels such as social media websites so that they can encourage them to participate in handball event.

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To promote handball sport among young and adult children and encourage them participate in more numbers. The objective specifically states that handball sport would like to enhance its youth engagement by promoting the event and through improving market share. For instance, enrolling around 35% of high school students in the handball sport.


To determine different methods which can be analyzed in regard to measure the effectiveness of handball sport with other sports. Such objective specifically states that sport organization would like to enhance its market share to 3%. Through stating the percentage it helps in identifying the desired goals which needs to be attained. It can be measured that out of 100 students visiting out handball camp, 30 of them are enrolled in sport event.


Promoting the handball sport by motivating school students to participate by 28% till 2020. It is essential that not only the objective should be achievable but they are likely to accomplish it. Here, handball organizers should be confident that they would be achieving the stated goals.


Handball event can be promoted through involving different handball professionals and select young children from the age group of 13-25 years. The objective is related to the goals of company.


Handball sport can be recognized as a national event within the time frame of 4 years (Center and Rosemont, 2015). It means that organizers create a time line that defines the beginning and end of the period in which goals can be measured. It involves a start and stop point and thus, organization can measure the change among these two.


There are varied stakeholders and professionals involved in organizing handball event. It is essential for the event organizers to make sure that stakeholder needs to be satisfied with their role. These are as follows-


It involves school students, children, youth and adults who are encouraged to participate in handball event. It is essential for event organizers to encourage and influence players to participate in large numbers so that event can be successful. Thus, through participating in such type of sport activity, individuals can enhance their skills and knowledge towards physical exercise. Such type of sport also helps in delivering proper mental and physical exercise to players (Qiang, Min and Bing, 2014). It is significant for government to expand upon the handball activity so that it assists young people to encourage and participate in physical activity as obesity is increasing day by day in UK. There are around 67% of men and 57% of women overweight in UK.


Both local and national government of the country has the responsibility to prevent health diseases among community in particular school children and youth as they are moving towards diseases such as obesity, drug addiction etc (Arnold, 2013). Therefore, it is their duty to encourage sports activity in the society and provide funding, relaxation in payment of taxes and also promote health. Through encouraging people to participate in handball activity it helps in improving the sports activities and thus individual people are relaxed from paying heavy taxes. Thus, they play potential role in promoting handball event through exhibitions and different campaigns to motivate youth and adults to participate in such event ad make it successful. Hence, government plays a crucial role in regard to promote the sports' activity and developing activeness among people to overcome their diseases therefore, it is essential for individual to support each and every individual by participating in such sports a

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