Technology plays an important role in giving shape to the tourism industry. The project is based on the use of technology development, particularly the information and communication technology. It covers the following points-
- Historical development of technologies mainly ICT.
- Technological development and its link to tourism industry.
- Key theories on technological innovation, porters five forces, diffusion of innovation
- changing nature of tourism industry
- competitiveness of the tourism sector.
This project discuss about overall development of ICT in tourism industry. Technology has adverse effect on tourism industry. Earlier reservation was done manually, because of technological advancement customers can do reservation online. Website give information hotel and destination. further it discuss about Technological development in tourism industry, porters five force theory in tourism industry, Value chain key concept in tour and travel industry Changing nature of tourism industry Evaluating competitiveness in tourism industry.
Overall historical development of technologies and particularly ICT
This sector is growing continuously. ICT has developed a lot from last decade. Every business is affected by this sector. This facilitates communication with the shareholders. They provide customers with different facilities. Work is done according to customer’s convenience. This provides an effective platform for communication. This has a great impact on the tour and travel industry. ICT is the backbone of travel companies (Waterton and Watson, 2015). This provides online reservation facilitates for customers. This reduces the cost of operations and maximises savings of industry. Earlier, reservation was done manually and now, these services are available online. Hospitality sector has developed because of this technological advancement. This also provide competitive advantages to companies. This sector has drastically changed and improved from the past decades. This helps the business to organise different marketing campaign. It reduces the complexity that management is facing at different levels.
This provides managers with alternative solutions to problems. Small and medium sized businesses do not have enough capital to invest in the ICT sector. This is beneficial to only large business organisation. These firms invest a large amount of capital in technological advancement which leads to profit maximisation of firm. Managers of small and medium sized businesses do not understand the advantage of technology. Many small and medium sized companies merge to derive benefit of this sector. This integration promotes the growth and development in industry. They provide effective tools for communication. Social networking provides platform to communicate with shareholders and customers. Internet is the fastest source that helps to deliver information and ideas (Aitchison and et.al, 2014). This has a wide impact on the business process. Website is designed to attract the customers. This facilitates sale in tour and travel industry. Company can upload different types of offers on these websites. They provide the column of feedback which encourages customers to share their opinions and ideas. It helps in increasing the profit of firm. Website of company reflects the image of hospitality firm. Many visitors make decisions on the basis of these websites. This targets a wide range of people. These websites deliver the message to visitors. Social networking sites are formed on the basis of social groups and mutual interest. It has become easy to target specific group through these sites. These networks support the marketing strategy of company (Cohen and et.al., 2014). Business needs to maintain their ranking in search engine. Ranking attracts more customers. Technological advancement plays an important role in the tour and travel