In the contemporary context of BREXIT, the economic market of Britain as well as total the European Union are in a turmoil situation which is also affected the tourism market of VisitBritain. In this report, building value of tourism of Britain is discussed in the context of Brighton seaside tourist destination, which is recently on the declining side due to the economic turmoil. In the words of Petrovici (2014, p.67), public relation is that tool which enables an organisation to maintain their communication with their target customer and their audience. They are the person whom a person contacts in case of any grievance or feedback. Furthermore, they act as a linking agent between the outside world and the organisation.
In the report, the roles and the importance of effectual public relation for travel and tourism business are discussed with the appropriate paradigm. In the next portion, the report will deal with the application public relations and promotions skills within a travel and tourism context of Brighton. According to Lahav et al. (2013, p.291) in the modern time the roles of media is indispensable in the case of pursuing personal relation of any organisation. Hence, the roles of media in the context public relations and promotions skills within a travel and tourism context of Brighton are also stated here. With the help of above element, a viable public relations plan in a travel and tourism context of Brighton is also presented in the final portion of the report.
Evaluation of the role of public relations within the travel and tourism sector as a promotional tool
Brighton is a European city hustling and bustling like a regular European city with lots of other attraction namely an outlandish Royal Palace with the domed Indian style palace re-imagined architect John Nash, fascinating museums, a beautiful neon-lit Brighton Pier beach with invigorating ocean views, marvellous shopping and late-night pubs and clubs (VisitBritain, 2016).
Culbertson and Chen (2013, p.89), implies that public relations are the commutation link of an organisation which needs to establish proper relationships with the public including consumers, legislators and stakeholders of the company. VisitBritain can achieve this by favourable publicity, positive corporate image and tackling unfavourable incidents as well as a rumour. Public relations is possibly comprised of holding special events, writing press releases, arranging and publishing consumer surveys about a service or the organisation, and labours to put a positive turn on negative news about the org